The latest article on HubSpot blog is titled “When’s the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report”. Shilpa Pandya says, “It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s... [...]

Web Marketing Today’s “How to Track Lead Generation Programs in Google Analytics” webinar replay is available. “How to Track Lead Generation Programs in Google Analytics” is a free, 30-minute webinar. The presenter is Feras Alhlou, co-founder and principal consultant of E-Nor, Inc., a pioneering web analytics consultancy. The sponsor is Infusionsoft, a leading web-based provider of all-in-one sales and marketing software. The Web Marketing Today team says, “We’ll address the following key points. Focus on key metrics. Many online businesses focus on visits and page... [...]