Bryson Meunier says, “Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile-first index, which will be launching finally this year — almost two years after Google’s Gary Illyes referenced it at SMX West. Here’s what you need to remember in order to fully take advantage of the opportunity... [...]

The latest article on  ‘Marketing Land’ is titled “Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile”. Bryson Meunier says, “We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less usable for smartphone users — like Flash, faulty redirects, slow loading pages and so on. I know sites can be difficult for mobile searchers to use, regardless of whether they’re dedicated mobile sites, dynamic serving, or responsive web design – so... [...]