Orbit Media Studios has published a new video ‘These are the ways to get AI to recommend your brand’ featuring Andy Crestodina. The Orbit Medi team says, “This is how to make your brand visible in AI responses with Andy from Orbit Media. Yes, it’s time to learn how to rank in AI searches. We are in a new era of digital marketing. It’s a breakdown of seven practical steps to optimize your content, website, and online presence for AI-driven tools, chatbots and LLMs, such as ChatGPT, Gemini, Perplexity and Copilot. And of course, Google’s AI Overviews. Make sure that AI... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.”  [...]

Ahrefs has published a new video ‘100+ Years Of Marketing Experience Debunking Common Myths’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]

Ranking higher on Google is essential for increasing online visibility, as most users click on results that appear on the first page. It not only drives more traffic to your website but also builds trust and credibility, positioning your brand as an authority in its field. Semrush contributor Rachel Handley has published an article on ranking higher on Google and getting more organic traffic. She says, “Ranking higher on Google increases your visibility in search results, which can lead to more organic traffic to your site. Learn how to rank higher on Google and get more organic (unpaid)... [...]

Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re in. Are you an SEO focused on keywords? Or are you a content strategist focused on the reader. No judgment. Just a clear-sighted, practical look at these two approaches to content, to search engine optimization, keyword research and content marketing.“ Orbit... [...]

Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing. The DMI team says, “On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today’s... [...]

Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots meta tag), new series from our YouTube channel, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.”  [...]

Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to avoid duplicate content’. The GSC team says, “Is duplicate content something you’re worried about? Learn how to manage duplicate content and streamline your site’s indexed pages. Join Martin Splitt... [...]