Google Performance Max is an AI-driven campaign type that enables advertisers to access all Google Ads inventory from a single campaign, optimizing performance across YouTube, Display, Search, Discover, and more. It automatically adjusts bids, placements, and creatives to reach the best audience and achieve campaign goals effectively. Search Engine Journal has published a new guide ‘Align Your Pmax Campaign With Your Sales Goals’. The SEJ team says, “Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable... [...]

Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Researchers’. The GSC team says, “Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri... [...]

The Google Helpful Content Update is aimed at prioritizing content that provides genuine value to users. It reduces the ranking of low-quality or unhelpful pages, focusing instead on original, informative content created primarily for people rather than search engines. MOZ contributor Maryann Muthami has published an article featuring 10 tips to to create helpful content post Google’s Helpful Content Update. She says, “Here is how you build your brand using helpful content: 1. Understand search intent Search intent, or user intent, is the motivation behind every search query. Google... [...]

A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Understanding how users experience your website’. The GSC team says, “In this episode of Search Off the Record, we’re learning all about user experience research (UXR) and how getting a better understanding of how your users... [...]

Digital Marketing Institute has published a new podcast episode ‘Owning your Brand on Google’. The DMI team says, “Are you making sure your brand appears the way you want to when people search for it in Google? That’s what ⁠Jason Barnard⁠ has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host ⁠⁠Will Francis⁠⁠ on how to own your profile on Google and AI-driven search. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠,... [...]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

Google Search is constantly evolving, integrating AI to deliver more personalized and intuitive results. With advancements like natural language processing, it now better understands user intent, offering faster, more relevant information. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you can use.  She says, ” Google’s nearest competitor, Bing, only holds 3.9% of market share, while Yahoo accounts for 1.3%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for International Websites’. The GSC team says, “Want to expand your website’s reach to a global audience? Should your website be multilingual for SEO purposes? Join Martin Splitt from the Google Search team as he explores three essential aspects of creating and managing websites for diverse language and regional audiences. ”  [...]

In 2024, Google’s search algorithm incorporates advanced AI to enhance multisearch capabilities, allowing users to search via text, images, and voice more intuitively. Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze... [...]