DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page. These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal.... [...]

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query. Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers. Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other. 1. site:URL [input] Sometimes search functions within sites themselves... [...]

Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting with these search elements for years, gradually expanding the types and showing them for more and more queries. Currently, these carousel types are generally supported: Videos Probably the most common type of carousels, this type can be seen on both... [...]

Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of. Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets. She says, “Like any other Google-supported rich snippet, a structured markup, i.e., FAQPage schema, enables FAQ snippets. The two required properties for the rich snippet to work are: Main entity: Question acceptedAnswer: Answer A standalone WordPress plugin – FAQPage schema plugin – makes it... [...]

Google offline conversion tracking allows businesses to import conversions that are tracked in any other system into Google Ads It enables the advertisers to understand the quality of their leads according to the volume of sales generated. PPC Hero contributor Margaret Hoffman has shared four ways to help you optimize offline conversion tracking. She says, “Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking,... [...]

A search engine presence enables your businesses to get more customers. To make sure that your website is listed in the search engine results, you need to keep your SEO strategy in sync with the latest search algorithms. WordStream has published an article highlighting the top 10 Google ranking factors of 2020. The WordStream team says, “For many marketers, technical SEO can feel daunting. Knowledge of website structure and content management systems is required to execute many of these ranking optimizations. For this reason, fixing technical SEO errors is commonly a joint effort between... [...]

Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google’s new ranking factor – page experience. He says, “According to an announcement on Google’s Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]

When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them. MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers. The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home... [...]

The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. Using the search console, you can also identify important keywords and further optimize your content. Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console. Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]

Google continues to update its search engine algorithm for providing better search experience to its users. The recurring changes bring variation in how the search engine would rank your content. SEO by the Sea’s Bill Slawski has published an article titled ‘How Google Might Rank Image Search Results’. Slawski says, “As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images. Images can rank highly in image search, and they can also help pages that they... [...]