According to Internet Live Stats , 3.5 billion Google searches are made everyday. The Google search volume grows by 10% every year. You need to develop a strong SEO strategy to get more traffic from Google. Unbounce contributor Amy Middleton Hebdon has shared four ways to drive more traffic from Google. Hebdon says, “The opportunity to drive targeted, affordable traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Here are four types of Google Ads that will deliver a real bang for your buck. 1. Drive Desire with YouTube Ads More than a... [...]

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein says, “There are all sorts of theories out there about how Google knows when it’s looking at good content versus bad content. What these theories so often forget is the greatest resource available to Google. That, of course, is the amount... [...]

Search Engine Marketing is one of the most important marketing channels to generate web traffic. And as we know, Google is the leading player when it comes to search. So if you are able to get into how the search engine acts, you could boost your business growth. Exposure Ninja’s Mike Curley has published a new podcast episode ‘How Google Thinks’ with Andy Tuxford. Curley says, “Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the... [...]

The classic analytics.js snippetThe newer, more recent gtag.js snippet The correct version to use depends on how GA has been implemented on the site: Via analytics.js library (hardcoded)Via gtag.js (hardcoded)Via GTM (using a Tag manager) In this article, we’ll dive into the best practice implementation of hardcoding the Optimize snippet onsite, and how to approach this depending on your setup”. CRO Best Practice – Implementing Google Optimize Merkle Blog You can use Google Optimize testing tool to offer a great website experience to your visitors.... [...]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram... [...]

Google displays featured snippets at the top of its Organic results. The snippets show the extracts from the web pages that answer search engine queries. Portent contributor Evan Hall has shared an article on how you can compete to get listed in the featured snippets. Hall says, “Your content must rank on the first page of Google’s search results to be eligible for a featured snippet. SEMrush and Ahrefs have done research in the past to see where the source pages of featured snippets rank, and over 99% of the time pages in the first 10 blue links are the source. However, your page... [...]

By creating a strong SEO strategy you can get your websites listed in Google search results and increase organic traffic. But sometimes a change in the search engine algorithm makes your site disappear from the listnings. Ahrefs contributor Joshua Hardwick has shared nine reasons why your websites are not showing up on Google. Hardwick says, “If Google doesn’t know about the existence of the page you’re trying to rank or thinks it doesn’t deserve to rank, then it won’t show up anywhere that matters in the search results. For that reason, to show up in Google, three things... [...]

Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’. Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators”. The guide contents include: What... [...]

With rising platforms and increasing number of users, the social media platforms are becoming more and more lucrative for the brands. If you want to take your marketing to the next level with your social presence, it’s high time you develop social media marketing management skills Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00 am ET. Attend this webinar and learn to: The skills needed to become a social media pro The tools for daily use that can help get you there 5 incredible social media case stories that inspired... [...]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails... [...]