The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the “first-hand experience” is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website and... [...]

Michael Cottam has published an article answering the question ‘Does Google Penalize AI-Generated Content?’. He says, “Let’s ignore for the moment the possible hypocrisy of Google leaning on AI in its search algorithms yet telling the rest of the world using it is cheating. Google’s position on CONTENT generated by AI is that it’s spam–see this article from Search Engine Journal from April 2022. Google’s John Mueller says: “My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically... [...]

Search Engine Journal founder Loren Baker has published a new episode of the Search Engine Show podcast ‘Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?’. He says, “What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.” Search Engine Journal  [...]

Google has launched a visual guide with illustrations and definitions of the most common search results features. The Google team says, “Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with. The Visual Elements gallery is an illustrated guide to the most common UI elements of Google web search: it explains what the elements look like, what they’re called, and whether you can optimize your website for each element. Anatomy of a Google Search results page  The Google Search results page contains a set of different types of... [...]

Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Search Engine Land contributor Chris Long has published an article featuring nine optimization guidelines for Google’s featured snippets He says, “Throughout the years, one of the things I’ve been able to hone in on is how to optimize for the featured snippet. I’ve developed a set of rules to follow when optimizing client pages for this SERP feature. You can learn more about each rule below. 1.... [...]

In her latest article as a part of the Search Engine Journal’s series on various Google ranking factors, Kristi Hines weighs whether IP address is a Google ranking factor. She says, “Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors. These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses. Maybe in the past, Google experimented with IP-level actions against spammy websites. But it must have found this ineffective because... [...]

Social Media Examiner has published a new podcast ‘Google Performance Max: What Marketers Need to Know’ featuring Brett Curry. The SME team says, “Need to diversify your online advertising? Wondering how to leverage Google’s entire ecosystem to reach more people? Discover how to get started with the Google Performance Max ads solution.” Social Media Examiner  [...]

Near Media has published ‘A Guide: Why Are My Reviews Missing on Google?’ explaining why some Google reviews have disappeared. Mike Blumenthal says, “At the moment there are four (maybe more) reasons your reviews have gone missing. How do you know what happened to your reviews? Were my reviews deleted by the bug? There is a simple diagnostic for determing if the CID bug bit you. That’s where Google pushed suggested edits, changed your CID and inadvertently nuked your reviews. Here’s the test: You lost all your reviews The previous Google review link that Google... [...]

SEO is at the core of achieving higher rankings in search engine result pages. You should keep your SEO strategy intact to continue getting the usual traffic post Google helpful content update. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes you should avoid. He says, “Some may seem like common sense. However, many businesses and agencies still make those mistakes. That’s because it’s easy to fall into certain traps. Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the... [...]

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet. It’s always a good idea to start with researching your keywords. Moz’s Keyword... [...]