The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and sits on a solid foundation for how your email is accepted or rejected (authenticated) by other email standards. Join this webinar to equip yourself with the tools and know-how to improve deliverability, impressions, and open rates all while giving your organization... [...]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read. This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you’re looking to personalize and evolve your strategy to increase engagement,... [...]

Influencer marketing has created new opportunities for the brands and marketers to reach out new markets and enhance their business. With right planning you can reap great benefits from your influencer marketing campaigns. The Search Engine Journal team is hosting a webinar on ‘5 Things to Consider When Launching Influencer Marketing Campaigns’ on Wednesday, July 10, 2019 at 2.00 pm ET. The SEJ team says, “When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is earned. Join this live webinar to... [...]

The Incite Group is hosting a webinar on ‘Engage Your Customer With Data-Driven Authentic Marketing’ on Thursday, July 18, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The Incite team says, “Your audience is growing increasingly immune to your marketing, they crave authenticity. As marketers its vital that we leverage the wealth of data available to create campaigns that engage on a personal level at moments that matter. Cut through the noise with tailored messaging – Leverage customer insights to identify opportune... [...]

Influencer marketing has created new opportunities for the brands and marketers to reach out new markets and enhance their business. With right planning you can reap great benefits from your influencer marketing campaigns. The Search Engine Journal team is hosting a webinar on ‘5 Things to Consider When Launching Influencer Marketing Campaigns’ on Wednesday, July 10, 2019 at 2.00 pm ET. The SEJ team says, “When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is earned. Join this live webinar to... [...]

MarketingProfs is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are on the rise. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming. How can marketers make sense of all this and focus on... [...]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read. This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you’re looking to personalize and evolve your strategy to increase engagement,... [...]

The Hanapin Marketing team is hosting a webinar on ‘Investing in Brand Campaigns? Post-Click Experience is Key’ on Thursday, June 27, 2019 at 1.00 pm EST. This webinar will be conducted by Stephanie White will team up with Instapage’s Ginny Tonkin . The Social Media Today team says, “The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site?... [...]

MarketingProfs is hosting a webinar on ‘Using Data & Analytics to Drive ABM Success’ on Thursday, June 27, 2019 at 2.00 pm ET. Attend this webinar to learn how you can improve account-based marketing using data and analytics. The MarketingProfs team says, “In today’s highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing. This webinar will delve into the top ABM-related challenges faced by B2B... [...]