The Search Engine Journal team is hosting a webinar on ‘How to Develop an Effective PPC Strategy to Create Profitable Campaigns’ on Wednesday, February 27, 2019 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar and discover how to develop a sustainable PPC campaign that not only boosts your traffic, but also pays for itself to become a money-making machine for the website (or app) that you’re promoting. You will also learn more about: How to develop a PPC campaign strategy. Building sales funnels and testing. Google Search Advertising. Keyword Research. Shopping Campaigns... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings scale but has historically struggled to create authentic, relevant connections with customers. Artificial Intelligence (AI) has entered the picture, opening the door to deliver added personalization without compromising scale. In this webinar, you’ll... [...]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help. You’ll learn: Engage with prospects at any stage of the buying journey Understand... [...]

The ClikZ team is hosting a webinar on ‘Top 5 Search Trends for 2019’ on Thursday, February 21, 2019 at 12.00 pm ET. The ClickZ team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their responses covered everything from data protection to voice search, from Google algorithm updates to changing consumer behaviors. In this webinar, we’ll explore: Which trends respondents voted as the most significant for 2019 Supporting data and examples of... [...]

Google as relaunched the featured snippets on January 30. A featured snippet is a block that appear over the search results when you try to search questions. Here’s an example from Google. The featured snippets make it easy for the searchers to access most relevant information. The snippets work well with the voice and mobile too. You can read Google’s A reintroduction to Google’s featured snippets to learn more about the new featured snippets. The MOZ team has also published an in-depth article on the snippets – Exploring Google’s New Carousel Featured... [...]

Google has announced the launch of new URL inspection tool in the Search Console. The aim of this new tool is to make the search more transparent by allowing the webmasters to evaluate their website domains. Google has also added other new features to the console. Talking about these features, Roman Kecher says, “In addition to the launch of URL inspection, we have a few more features and reports we recently launched to the new Search Console: Sixteen months of traffic data: The Search Analytics API now returns 16 months of data, just like the Performance report. Recipe report: The Recipe... [...]

HubSpot founder Dharmesh Shah has shared 31 Google advanced search tips.  Shah says, “The following Google advanced search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway. Here’s an overview of some of the most useful Google search tricks. You’ll be an expert Google search-er in no time. 31 Google Advanced Search Tips 1. Explicit Phrase Let’s say you’re searching on Google for... [...]

Google has announced the release of a broad core search algorithm update via Twitter. Google’s announcement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. Google Search Twitter Handle Google  [...]

Google defines Rich search results as search results that go beyond the standard blue link, they may include a carousel, image or other non-textual UI elements. The Rich search results portion covers cards and snippets that give you different position on the search result pages. Econsultancy’s Andy Rich has shared an informative article on Rich search results  and how you can get them. Talking about the benefits of rich results, Andy says, “Rich results appear at the top of the results page – often in the coveted “position zero” above traditional text results.... [...]

Google has announced one more search ranking algorithm update through its Twitter account. Google’s Twitter post says: “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s... [...]