Dr. Peter J. Meyers says, “The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we’ve set out to create a more permanent glossary of Google features – a reference that we’ll update as the SERPs (Search Engine Results Pages) change. If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,000 keywords tracked daily by the MozCast project, this is what we saw as of September... [...]

Jim Williams says, “As marketers, we have nearly 2,000 marketing technology products to choose from across 43 different categories. The staggering number of vendors available to us hasmore than doubled since last year. We can email, tweet, track, engage, predict, analyze, attribute, optimize and more. There is now a layer of technology (or even multiple technologies) between each and every interaction we have with the buyers we’re nurturing through the purchasing process. Yet despite the proliferation of these technologies, the marketing stack is still largely disconnected from critical... [...]

Greg Sterling says, “In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google declined to provide more color or detail beyond this statement — other than that “mobile” here means smartphones only. While there have been many conference presentations, predictions, articles and discussions that have anticipated this moment, it has finally arrived. Simultaneously the company made a range of announcements about new mobile ad units/formats, new automation tools and improved... [...]

Patricio Robles says, “They can make or break a site, and many website operators and search marketers await their arrival with a certain level of anxiety. They have strange names like Panda and Penguin, and when they affect significant numbers of websites, they can be written about and analyzed for months. I’m referring, of course, to Google algorithm updates. But is it possible that the major Google algorithm updates that captivate us are largely a thing of the past? In a post on Search Engine Land, Nate Dame, the founder and CEO of search and content marketing firm Propecta, observes... [...]

Derek S. says, “To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs) are able to have additional text that automatically displays in search ads. The additional text “highlights industry-specific, structured information about your products and services.” In other words, dynamic search snippets help to give users more relevant information about a website before they click on its ad. At this time, the new feature... [...]

Colleen Corkery says, “Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search results. Last year, Shopify reported that mobile accounted for 50.3 percent of ecommerce traffic (40.3% mobile, 10% from tablets), beating out computers. The search engine giant stated the change will... [...]

Simon Horton says, “A Forrester Research report indicates that eCommerce sales in the U.S. are expected to hit $279 billion in 2015 as buyers spend more time online. Considering the immense market opportunity it provides, it’s no wonder that more and more businesses are moving towards online retailing. However, launching an eCommerce store is daunting and challenging and selling online is an even more demanding task. You need to optimize your shopping cart for better performance. Besides, it is important to invest time and effort in customer engagement, which is one of the most significant... [...]

Bill Slawski says, “There are many pages on the Web that are filled with data in the form of tables. It’s possible that if you weren’t paying attention you may have missed Google Table Search entirely—it hasn’t gotten a lot of press as far as I can tell. If you include tabular data on the pages of your site, though, you may be able to find tables from your site included in the results from a query in Google Table Search. Imagine that I am looking to buy a new camera lens, except I’m not sure which one to purchase. I’ve heard good things about Nikon lenses,... [...]

DIY Marketers team says, “When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority.  But here’s the rub, you can’t BUY authority.  You have to earn it.  And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the results you get?  Of course you do – and what’s the point of creating some illusion of authority if it doesn’t ultimately convert to new customers?“. The Key Ingredients to Google Authority Ranking Success Tweak Your Biz  [...]

Derek S. says, “As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne, a provider of digital marketing solutions, has released their latest report which details digital marketing trends and activities from Q4 2014. While the report outlines many interesting trends, one of the most surprising findings was that Yahoo and Bing demonstrated their highest combined percentage of U.S. search spend (26.3 percent versus Google’s 73.7 percent) since 2008. Another interesting finding from the report is that marketers are... [...]