The latest article on ‘Website Magazine’ is titled “Google’s Product Listing Ads Outperform Text PPC Ads”. Pete Prestipino says, “2013 was a terrific year for Google and its Product Listing Ads.  Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through rate for text-based pay-per-click ads on the network. IgnitionOne revealed that based on research of its client accounts, the click-through rate for PLAs during the year averaged 2.8%, while the pay-per-click average... [...]