The Federal Trade Commission (FTC) has settled a complaint against individual social media influencers who have a wide following in the online gaming community. FTC has charged that they have been deceptively endorsing the online gambling service CSGO Lotto. And they have not disclosed that they jointly owned the company. According to the FTC statement, they also paid other influencers to promote their company on YouTube, Twitch, Twitter, and Facebook. Here’s the FTC statement highlighting its action: The Commission’s complaint alleges that Martin, Cassell, and their company misrepresented... [...]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere. Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing. Nadjm says, “While engaging with influencers may seem like a daunting task, the following five steps can help you get started, regardless of what your budget is: 1. Build the story you want to tell To leverage the power of your influencers, the first thing you need to do is to build your own values and messages.... [...]

Influencer marketing is helping tons of marketers expand their business with lower investments. Econsultancy writer Patricio Robles has shared an article that hints Facebook’s plan to tax the influencer marketing. Robles says, “Influencer marketing is now a billion-dollar business. And despite challenges like disclosure rules and fraud, there’s no reason to believe that it won’t continue to be an important part of the way brands market their wares to consumers via social media. Currently, influencer marketing is one of the few digital channels in which brands don’t... [...]

Influencer marketing offers a cost-effective way to the marketers for enhancing their marketing reach over social media. Business.com columnist Shine Barker has shared four ways to make your influencer marketing more effective. Braker says, “Influencer marketing is one of the most affordable channels to gain more customers. However, you still need to plan your campaign properly to make sure you get the most out of a small investment. But how can you spend your money wisely when you have a small budget and want to get optimum results out of influencer marketing? Here are some actionable... [...]

Influencers are a part of several marketers and brands marketing policies nowadays. HubSpot columnist Ryan Bonnici has published an article on an experiment that helped HubSpot drive social media engagement using influencers. Bonnici says, “Social media algorithms are designed to serve audiences up the most relevant, interesting content possible — after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends — and content — you love. But recent algorithm changes on major social... [...]

According to Influencer 2.0 report,  71% of marketers state that they are designing strategic influencer marketing programs are strategic and 67% want to drive lead generation through the use of influencer marketing. Now if you want to make money using the influencer marketing, here are some tips shared by Entrepreneur contributor AJ Agrawal. Agrawal says, “Influencer marketing is all the rage in today’s day and age. Yet, it’s no guarantee: You may have every intention of generating high-level results, but getting a return on investment (ROI), much less a solid one, using influencer... [...]

Today micro-influencers form a huge segment of the brands trying to establish and expand themselves. Business.com writer Shane Barker has shared ten ways marketers can improve their branding efforts with micro-influencers. Barker says, “Micro-influencers are taking the marketing world by storm. That’s likely because they’re better than other influencers at engaging their audience. And higher engagement rates often result in increased conversions, which translates to higher ROI. So you want to work with micro-influencers to improve your branding. Here are some tips to help put... [...]

Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda. Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers. On creation of collaboration agreement, Newlands says, “The expectations you have for your influencer marketing campaign should align with your brand’s marketing processes. It’s important to remember that you’re investing a lot of time and money into... [...]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for... [...]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year. But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike. Econsultancy’s James Collins has published an article on using sales to measure influencer marketing ROI. The article focuses on raising awareness and reaching new customers, engagement, sales and conversions etc. On measuring engagement, Collins says, “Web traffic in general – whether that’s from new or... [...]