Patricio Robles says, “In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing. But as evidenced by Essena O’Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side. That dark side was on display for all to see recently when Scott Disick, a television personality best known for his relationship with reality TV star and socialite Kourtney Kardashian, was caught posting an ostensibly paid promotion for Bootea protein shakes”. Influencer marketing is becoming... [...]

Patricio Robles says, “Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix. But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt? As detailed by Digiday’s Yuyu Chen, a growing number of brands are looking to micro-influencers, social media users without massive followings but who might be able to deliver better results with the right strategy. According to Markerly, provider of an influencer management platform, Instagram... [...]

Patricio Robles says, “Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix. But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt? As detailed by Digiday’s Yuyu Chen, a growing number of brands are looking to micro-influencers, social media users without massive followings but who might be able to deliver better results with the right strategy. According to Markerly, provider of an influencer management platform, Instagram... [...]

Valerie Levin says, “For any company hoping to get into the influencer marketing game, there are some important considerations to keep in mind. Knowing the rules, bending those rules and avoiding the less effective side of this type of marketing can help develop a successful influencer campaign and generate more conversions. This guide provides the advice for getting started and using this strategy to your advantage. From Word-of-Mouth to Social Buzz Word-of-mouth marketing is the primary factor behind 20 to 50 percent of all purchasing decisions. This type of marketing also generates more... [...]

Shane Barker says, “With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. They are strongly influenced by social media posts and comments, especially on Instagram. This has opened up a new channel for businesses to promote their brand through influential individuals. What is Instagram Influencer Marketing? Instagram influencer marketing is the process of marketing products,... [...]

Shane Barker says, “If you’re an Internet marketer, you’ve probably heard of influencer marketing and might even be familiar with the concept. Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions. According to Tomoson, influencer marketing is the fastest growing and cost-effective marketing channel. McKinsey also says that word of mouth generates twice the sales of paid advertising. That’s why it’s about time you include influencers in your monthly marketing strategy”. How... [...]

Jack Simpson says, “One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start? Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually. 

Thankfully there is an easier way. There are a number of brilliant tools out there that can help you... [...]

Jack Simpson says, “The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why. It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. In this post I’m going to cover the top three challenges that marketers face when it comes to working with influencers, and how you can overcome... [...]

Baer says, “I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containingfacts, strategies backed up with data, and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press... [...]

Baer says, “Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplaceTomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing A majority of marketers believe that influencer marketing attracts... [...]