Micro-influencer marketing leverages the power of niche influencers with smaller but highly engaged followings, typically between 1,000 to 100,000 followers. This approach allows brands to reach targeted audiences authentically, often resulting in higher engagement rates and trust from their followers. HubSpot has published a guide to Micro-Influencer Marketing. Swetha Amaresan says, “A micro-influencer marketing strategy may seem counterintuitive. Why would I seek out someone with a smaller following to promote my brand? Take a look at the following list of reasons micro-influencers might... [...]

Influencer marketing leverages trusted personalities to promote products, enhancing brand credibility and expanding reach to targeted audiences. This approach drives higher engagement and builds authentic connections, as followers view recommendations from influencers as more relatable and trustworthy. Content Marketing Institute contributor Michael Estrin has published an article featuring useful ways to employ influencer marketing for b2b marketing success. He says, “B2B marketers need to follow a different game plan when working with influencers. It starts with making informed decisions... [...]

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She says, “This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, this power of influencer marketing strategies is not one you can ignore. According... [...]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Become The #1 Influencer In Your Industry’. The HubSpot team says, “Can Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. The HubSpot team says, “Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business... [...]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

Influencer marketing success hinges on authentic partnerships with influencers who genuinely align with the brand’s values. It’s driven by the ability to engage the right audience, leading to increased brand awareness and conversion rates. Semrush contributor Luke Harsel has published an article featuring fives steps to measure influencer marketing success and ROI. He says, “Measuring influencer marketing performance means setting some clear campaign goals right from the get go. Measuring all of them should give you an idea of where your campaign performs best–at the top, middle,... [...]

Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience. The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’. The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Forget SEO, focus on influencers! Micro-influencers and authentic content are building trust and driving engagement in the age of creator-powered marketing. B2B is even getting in on the act, with creators becoming the new face of business. HubSpot contributor Kipp Bodnar has published an article featuring influencer and content trends redefining marketing in 2024. He says, “Here are 6 trends that Kieran and I are seeing on the rise in a post-SEO world. Post-SEO Content and Influencer Trends 1. B2B Creators & Creator Channels Even before the algorithm updates, marketing channels like... [...]