This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance... [...]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]

This is a reminder for the Adweek webinar to be held on September 20, 2023.  Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and attribution via affiliate channels can resolve your influencer measurement and ROI dilemmas Ways... [...]

As ROI continues to be a primary challenge, it’s important to find ways to accurately measure the value of your influencer efforts. It may be easier than you think. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and... [...]

Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’. The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms? From upper funnel activations to lower-level conversions, Tubular Labs helps you... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program. The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer. A successful influencer program should include: platforms... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly. “Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]

This is a reminder for the Adweek webinar to be held on March 16, 2023.  Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every brand should take to find the best influencer partners across social platforms from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out: How to identify opportunities and risks of working with prospective influencers Ways to solve the challenge of locating relevant influences... [...]

You can take your business to a newer height by tapping the right influencers. This form of marketing has revolutionized how you can reach your target audience. Watch HubSpot’s latest video ‘How to Find Influencers to Promote Your Small Business in 2023 (Low Cost)’ to promote your businesses better. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there –... [...]