Influencer marketing leverages the trust and reach of influential personalities to promote products or services, effectively tapping into engaged audiences. By aligning with authentic voices, brands can enhance visibility and credibility, fostering genuine connections that drive consumer engagement and loyalty. HubSpot has published a new video ‘Influencer Marketing Strategy: Do THIS To Grow Your Business in 2024’. The HubSpot team says, “If you don’t yet have an influencer marketing strategy for your business, you’re missing out on one of the fastest-growing... [...]

Influencer marketing is a form of marketing where brands collaborate with individuals who have a significant following and influence on social media platforms. These individuals, known as influencers, create content to promote products or services to their followers. Blogging Wizard contributor Lyn Wildwood has published an article featuring 16 types of influencers. She says, “There are four categories for identifying influencers by the number of followers they have: Nano Influencers – 1,000 to 10,000 followers Micro Influencers – 10,000 to 100,000 followers Macro Influencers –... [...]

Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”. The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament... [...]

AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding’ featuring Goldie Chan. The SME team says, “Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? Discover how one agency owner incorporated a strong personal brand and grew their marketing agency.” Social Media Examiner  [...]

This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance... [...]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]

This is a reminder for the Adweek webinar to be held on September 20, 2023.  Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and attribution via affiliate channels can resolve your influencer measurement and ROI dilemmas Ways... [...]

As ROI continues to be a primary challenge, it’s important to find ways to accurately measure the value of your influencer efforts. It may be easier than you think. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and... [...]

Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’. The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms? From upper funnel activations to lower-level conversions, Tubular Labs helps you... [...]