Brandon Leibowitz says, “The fight to become a top-ranking site in search engines had compelled many site owners to play dirty for a few years. From paid links and keyword stuffing to spam comments and invisible text, people used to manipulate their techniques in such a way that they’d be guaranteed one of the top-ranking positions in search engines. However, changes in Google’s algorithms have ensured that sites making use of these techniques will get penalized and delisted. With these changes, site owners can now ensure better ranking with the help of healthy, white hat SEO techniques. At... [...]

Jeff Rajeck says, “Reaching consumers in Asia-Pacific can be difficult. There are so many countries and cultures to consider that analysis paralysis quickly sets in. Using a local influencer to carry your brand message could help, but there are a few things you need to know about the market first. Asia-Pacific (APAC) has an influencer market which is growing in, well, influence. Influencers are loosely defined as anyone with a sizable social media following and they can play a significant role in an APAC marketing campaign. The reason they are so useful is that influencers have a ready-made... [...]

Small Business Editor says, “Influencer Marketing Days, happening Nov. 14-15 at the TKP New York Conference Center in New York City, takes things a step further and is a starting point for those involved in any aspect of influencer marketing in their businesses. “Whether you are involved in PR or integrated marketing, community development or social media management, it doesn’t matter,” said conference chair Geno Prussakov in an email to Small Business Trends. “If you are looking to leverage the power of influencers, this conference is for you.” Events will cover influencer marketing... [...]

SBT team says, “Two new events have been added to the Feature Calendar for November! Read more about both events, each with a starting date of Nov. 14, in our calendar below. Influencer Marketing Days, a two day event held at the TKP Conference Center located in Midtown, Manhattan, will cover issues pertinent to this burgeoning industry. Information shared at the conference will include research and statistics, different kinds of influencers, influencer marketing channels and more. Meanwhile NextCon 16, being touted by organizers as the must-attend business event of 2016, will be held at... [...]

Todd Cameron says, “Influencer marketing has been around for a few years, but with the current level of media coverage and discussion around it, it is fair to say that 2016 marks its growth inflection point. No longer are marketers asking, “What’s influencer marketing?” Today, many are asking, “Should we develop an influencer marketing channel?” or, “How much effort and budget should we put behind it this year?” Embracing something new, regardless of how advantageous it might be, is difficult. It’s change, and change in an organization is rarely... [...]

Patricio Robles says, “In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing. But as evidenced by Essena O’Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side. That dark side was on display for all to see recently when Scott Disick, a television personality best known for his relationship with reality TV star and socialite Kourtney Kardashian, was caught posting an ostensibly paid promotion for Bootea protein shakes”. Influencer marketing is becoming... [...]

Patricio Robles says, “Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix. But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt? As detailed by Digiday’s Yuyu Chen, a growing number of brands are looking to micro-influencers, social media users without massive followings but who might be able to deliver better results with the right strategy. According to Markerly, provider of an influencer management platform, Instagram... [...]

Patricio Robles says, “Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix. But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt? As detailed by Digiday’s Yuyu Chen, a growing number of brands are looking to micro-influencers, social media users without massive followings but who might be able to deliver better results with the right strategy. According to Markerly, provider of an influencer management platform, Instagram... [...]

Valerie Levin says, “For any company hoping to get into the influencer marketing game, there are some important considerations to keep in mind. Knowing the rules, bending those rules and avoiding the less effective side of this type of marketing can help develop a successful influencer campaign and generate more conversions. This guide provides the advice for getting started and using this strategy to your advantage. From Word-of-Mouth to Social Buzz Word-of-mouth marketing is the primary factor behind 20 to 50 percent of all purchasing decisions. This type of marketing also generates more... [...]

Shane Barker says, “With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. They are strongly influenced by social media posts and comments, especially on Instagram. This has opened up a new channel for businesses to promote their brand through influential individuals. What is Instagram Influencer Marketing? Instagram influencer marketing is the process of marketing products,... [...]