Influencer marketing is about product placement or endorsement on social media networks through an influencer. Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’. Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular basis. In this blog, we’ll explore these topics to help your influencer marketing strategy succeed: Current Influencer Marketing Statistics Types of Influencers Do’s and Dont’s of Influencer Marketing Types of Influencer Collaborations How to... [...]

Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’. With the evolution of the influencer marketing industry continuing at a rapid rate,  calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward. What is the ROI on Influencer Marketing? Influencer Intelligence  [...]

HubSpot has published ‘The Ultimate Guide to Influencer Marketing’ to enable marketers to get started with influencer marketing. Download this guide to learn the following: Email templates for influencer outreach (included!) Why and how influencer marketing moves the needle Measuring success from influencer campaigns (template included!) The do’s and don’ts of working with influencers The ins and outs of paying influencers, and what standard rates are Setting up a successful affiliate marketing program. The Ultimate Guide to Influencer Marketing HubSpot  [...]

Influencer Marketing helps you reach a relevant audience build trust and credibility and broaden your business reach. Sideqik and Social Media Today have published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’. The Sideqik team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing. So, how do you launch an influencer marketing program? Whether you’re just starting out or you aren’t sure if you’re... [...]

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up. Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers. She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]

Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience. Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy. She says, “A lot goes into choosing the right influencer, such as their reach, how they connect with their community, and even how reliable they are. But perhaps the biggest thing is to find an influencer in the right niche. For your journey into influencer marketing to... [...]

Copyblogger has published the latest podcast episode ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business’ featuring Tim Stoddart. The Copyblogger team says, “Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow. In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works.” Using Paid Advertising, Giveaways, and Influencers... [...]

MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina. The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.” MOZ  [...]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion. Baker says, “We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we’re going to help you capitalize on these tactics. Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick,... [...]

Influencer marketing helps you to work with influencers to reach your target audience to boost conversions. HubSpot contributor Kristen Baker has published an in-depth article on influencer marketing in 2022. She says, “Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals. Here are some statistics to... [...]