Tom Capper says, “Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix. Depending on your situation, one or more of a few simple steps may be appropriate. Look for the entry in the left-hand column below that best describes your situation, and make sure you’ve taken the steps listed on the right”. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains MOZ Blog  [...]

Graham Charlton says, “Recently there seems to have been a greater proliferation of US results for searches which should return more localised listings.  One such example is supermarkets. If people search for this and related terms, they should be seeing retailers that actually trade in the UK. However, we’re seeing Walmart, kmart and others appearing in what should be localised search results”. Is Google UK giving too much preference to US sites? ‘Econsultancy’ Blog  [...]

Ginny Marvin says, “Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself. That’s what’s laid out in a Google patent that recently popped up in the public records and has gone unnoticed. The patent, which dates back to 2003 with a continuation made in 2011 (US 8838479), is titled “System and method for enabling an advertisement to follow the user to additional web pages”. In a vision for moving beyond “garish” banners, the patent outlines a system for delivering ads that enable “a user to obtain... [...]

Adriana Lee says, “Android developers, you too can have break-out success in Google Play—and Google itself wants to show you the way. The creator of the mobile software and its related app store has put together a game plan to help app makers make it big using its resources. Perhaps anyone can write an app and push it into the store. But the company emphasizes that those are just the first steps. After all, it’s hard to stand out amid more than 1.3 million Google Play apps. According to the company’s blog, the tome is “a detailed playbook on the best practices and tools you... [...]

Marcus Tober says, “Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s... [...]

Katherine Boehrat says, “We can now text, tweet, iMessage, Facebook message, Skype and even leave one another disappearing messages. But old-fashioned email isn’t going away. It’s still a vital part of how we communicate. That’s not to say email is flawless — far from it. We mark items as “unread” so we will remember to deal with them later, then forget. We receive too much meaningless email and don’t know how to sort it. We try different methods for organizing our email, then even those methods become work, so we give up on them. For the past week, I relied on a new app from... [...]

Google is dropping prices on services where there is competitive pressure. At the same time it announced new features for its cloud platform. Cloud computing is becoming a “battle of the titans” and Google seems determined to step up its game to not lose any competitive advantage. The San Francisco Google Cloud Platform Live conference was the site of the new announcement for the Cloud Platform features. Many of the changes are of interest to application developers, but the free trial will be intriguing to anyone unhappy with their current hosting. ZDNet.com just published a story... [...]

Owen Thomas says, “With one hand, Google cuts. And with the other, it connects. That’s the ongoing story of Google Cloud Platform, the company’s set of products and services for developers looking to host and run apps over Google’s sprawling Web infrastructure. On Tuesday, Google executive Joerg Heilig kicked off its second Google Cloud Platform Live event with more price cuts across a range of services from computing to storage. (Last month, Google cut prices on Google Compute Engine, a flagship cloud-computing service, by 10 percent.)”. Google Sticks To Its Cloud Knitting:... [...]

Travis Bliffen says, “Penguin 3.0 rolled out a few weeks ago and according to some sources, it may still be in the process of being updated internationally. Preliminary reports indicate that less than 1 percent of English queries were affected by that latest update. If you have a site that was hit with a previous Penguin penalty, your site may not have recovered this time around even if you took all the recommended steps to re-establish your website. Likewise, if you have been living on the edge with you link building tactics, you may have also made it safely through the latest update. Considering... [...]

Pamella Neely says, “It’s nice to get rewarded for doing the right thing. If you’ve been following the best practices for content marketing, you’ve likely just had a big confirmation of your work. And it was the mighty Google that gave it you. Panda 4.1 started rolling out on September 25th, and continued to roll out for ten days after, affecting 3-to-5 percent of search results. Now that most of the dust has settled, it’s cut some sites organic traffic by an astounding 90 percent, but has also rewarded other sites with a flood of visitors. It’s done all this according to Google’s... [...]