Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Wrapping up 2024’. The GSC team says, “As 2024 comes to a close, we’re reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript.”  [...]

Keyword-first content focuses on optimizing for specific search terms to drive visibility, while topic-first content prioritizes broader subject relevance to engage audiences deeply. Combining both strategies can enhance SEO performance and user satisfaction. Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re... [...]

Jim Lecinski is a professor, author, and marketing strategist known for his expertise in digital marketing and consumer behavior. He is particularly recognized for introducing the concept of the “Zero Moment of Truth” (ZMOT) while working at Google. Digital Marketing Institute has published a new podcast episode ‘Trends for 2025 with Jim Lecinski’. The DMI team says, “Watch our extended conversation with Jim Lecinski of the Kellogg School of Management at Northwestern University where he offers his insightful and practical predictions for what’s coming up in... [...]

An influencer budget should balance reach and engagement by allocating resources based on audience alignment and campaign goals. Prioritizing micro and nano influencers often yields cost-effective, authentic connections with niche audiences. HubSpot contributor Kinzal Jalan has published an article featuring a four-point explanation on setting your influencer budget. Jalan says, “According to a 2024 Statista survey: 22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by... [...]

Crawling errors occur when search engines fail to access or index a website’s content properly, impacting visibility and rankings. Resolving these issues ensures seamless indexing and enhances overall site performance. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for Crawling Errors’. The GSC team says, “Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin Splitt from the Google Search Relations team as he dives into three tips website... [...]

Google Analytics is crucial for understanding website performance and user behavior through data-driven insights. It helps businesses optimize strategies, improve user experience, and track goals effectively. Digital Marketing Institute contributor Cathel Melinn has published an article featuring information on advanced features of Google Analytics. She says, “Tapping into GA4’s advanced features can improve the way you collect and curate data in a big way. You can do this by making ecommerce tracking customizations that align with your specific goals and strategy. Setting up advanced ecommerce... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.”  [...]

Ahrefs has published a new video ‘100+ Years Of Marketing Experience Debunking Common Myths’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]

Ranking higher on Google is essential for increasing online visibility, as most users click on results that appear on the first page. It not only drives more traffic to your website but also builds trust and credibility, positioning your brand as an authority in its field. Semrush contributor Rachel Handley has published an article on ranking higher on Google and getting more organic traffic. She says, “Ranking higher on Google increases your visibility in search results, which can lead to more organic traffic to your site. Learn how to rank higher on Google and get more organic (unpaid)... [...]