Ginny Marvin says, “Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners include Marketing Management Analytics, Neustar MarketShare and Nielsen. Partners gain access to Google display, search and video campaign data in a standardized format. The data can then help advertisers compare Google campaign spend and performance to other channels, such as TV, print and other digital platforms. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital... [...]