Hashtags can be quite useful to drive organic traffic to your site. According to Simply Measured, even a single hashtag increases social media post engagement by 12.6%. Hashtags help social media users grow their followers and they are very helpful to the marketers in reaching out more and more people. Kim Walsh-Phillips says,  “Besides using hashtags to grow followers, categorizing content using the # symbol can be a powerful marketing tool. Among your list of hashtags, include a signature one that’s just yours as reinforcement of your brand. For example, when I launched my last book,... [...]

Kim Walsh-Phillips says, “Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups were born out of an indecisive, Why not have both? attitude, you need to find a balance as you build your tribe. In other words… You can have both. I only had 360 followers when I started writing Ultimate Guide to Instagram for Business. I had a little... [...]