Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics team says, “Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Topics covered include: Content optimization consistently evolves over time. Over-optimization... [...]

An effective website homepage design leads marketers to convert visitors into customers. With newly launched web design tools it is very easy to craft a homepage but without proper insight no homepage can be designed well. According to Lindsay Kolowich, your homepage gets you an opportunity to make a great first impression on your customers which makes it the most important web page on your website. Kolowich says, “For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s... [...]

Liraz Margalit says, “There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience. Shopping behavior has quietly evolved into a new era. Shoppers now are more likely to buy something online than in a brick-and-mortar store,... [...]