A White Ops research has predicted that the ad fraud rates will go high during the Q4 holiday season. The company has also shared five ways businesses can protect themselves from the ad fraud. The White Ops team says, “If digital advertisers want to keep growing their effective budgets, they will need to prevent it from being surreptitiously stolen. Below are several strategies that brands can use to help limit their exposure to non-human traffic during the holiday season and for all future campaigns: Demand transparency from all vendors. Non-human traffic tends to thrive in areas of opacity.... [...]

According to a eMarketer report, 80% of US-based small businesses use Facebook for marketing and 51% of them use Twitter for marketing. The other two channels used for marketing are LinkedIn (44%) and Instagram (36%). Google AdWords us used by 19% of the small businesses and 18% use Pinterest. The eMarketer team says, “In March, G2 Crowd surveyed small-business owners and managers in the US. (The company defined a small business as one with 250 or fewer employees.) Some 24% of respondents said they planned to prioritize investments toward marketing and advertising in 2017. That was more... [...]

According to Google’s 2016 survey 69% of people who installed adblockers stated that they were motivated by annoying and intrusive ads. In another survey it was discovered that people would not like to visit a site that has pop-ups. Keeping these statistics in mind, Google is going against the annoying ads that have spread over the Internet. In this drive, Google will notify such sites in the coming months. Scott Spencer, Director of Product Management, Sustainable Ads, Google, says, “Our early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers... [...]

According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business. On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital advertising budgets. For example, Wall Street Journal has reduced spending on digital ads by more than $100 million in the last quarter and JPMorgan Chase has reduced the number of sites its ads appeared on from 400,000 to 5,000. Robles says, “That... [...]

Forrester has made available the replay of its ‘The end of advertising as we know it’ webinar. The Forrester team says, “Advertising has played a critical role in shaping culture, delivering product information, and powering the economy. But the traditional ad model has begun to fray. The combination of digital disruption and consumers’ growing intolerance for interruption will cause CMOs to move significant budget — up to $2.9 billion — away from display advertising in the next year. Customers are ready for more meaningful relationships with brands, and it’s on marketers... [...]

According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers. More findings 37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content 11% said that they will boycott or avoid doing business with such brands 9% of consumers said that in such situation, they will raise the issue 75% of the consumers said that they are worried about growing number of fake news According to 60% consumers, due to fake news they consume... [...]