The latest article on  ‘MarketingProfs’ is titled “The Science of B2B Online Marketing”. Verónica Maria Jarski says, “Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement. Topping the list of essential components is strategy: “the foundation for your entire online... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Is Digital Wherever It Appears: The Road To Total Convergence”. James Green says, “Believe it or not, there are many people who don’t consume digital advertising in silos. While digital marketers are continuously trying to identify how and when an action on a certain device will turn into a conversion, consumers are jumping back and forth between mobile, desktop and tablet, taking their purchase path in different directions daily. Over the past year or so, digital marketers have been obsessed with the... [...]

The latest article on  ‘Marketing Land’ is titled “100+ Questions You Must Ask When Developing A Web Site”. Stoney deGeyter says, “As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design“. 100+ Questions You Must Ask When Developing A Web Site Marketing Land  [...]

The latest article on  ‘MarketingProfs’ is titled “How to Boost the Effectiveness of Your Online Forms”. Ayaz Nanji says, “How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the “Submit” button get more people to click? Formstack recently set out to answer those question by examining data from more than 450,000 online forms created by publishers across a range of industries. A key conclusion from the analysis is that the type of form, rather than its length, has the biggest... [...]

The latest article on  ‘MarketingProfs’ is titled “How Email Blacklists Affect Marketing Campaigns”. Ayaz Nanji says, “Landing on an email blacklist—a collection of IP addresses and domains flagged as “known” sources of spam—can greatly affect a brand’s ability to reach consumers, according to a recent report from Return Path. For example, provider Spamhaus’s blacklists significantly influence inbox placement decisions at Gmail, sometimes preventing more than half of a blacklisted brands’ Gmail subscribers from receiving their... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn Company Pages for your Local Business”. Melih Oztalay says, “In “Using LinkedIn to Attract Consumers, Prospects,” my article last week, I addressed how a compelling LinkedIn personal profile can help promote your business. In this post, I will review LinkedIn company pages. Why a LinkedIn Company Page? Your LinkedIn company page helps not just LinkedIn members learn about your business. The page is also indexed by Google, which means it will show up in Google search results when users search on your company name. Your... [...]

The latest article on  ‘Marketing Land’ is titled “3 Fool-Proof Email List-Building Strategies With Facebook”. Daniel Faggella says, “Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from “fan” to “subscriber” is an important conversion point for many online business — but it’s often not done with much finesse. In this article, we’ll look at three simple methods for taking... [...]

The latest post on ‘ReadWrite’ is titled “LinkedIn’s Latest Lawsuit Is A Great Reminder Of How We Give Up Our Own Privacy”. Selena Larson says, “On Friday, a judge ruled that LinkedIn must face a lawsuit brought by customerswho claim LinkedIn accessed their external email accounts like Gmail and Yahoo in order to bombard their contacts with unwanted LinkedIn invites. You’d need to read LinkedIn’s terms of service closely to learn that when you give LinkedIn access to your email accounts, the company pulls data from your emails to recruit new members. And you’d... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Is Going To Start Tracking You Even More Closely”. Selena Larson says, “The next time you log in to Facebook, you might see a notification letting you know the company is “improving” advertising and giving users more control. To translate from Facebookese: The company will now be tracking your browsing and activity on third-party sites and applications to serve you up even more personalized ads. Facebook currently displays ads it thinks you’ll be more likely to engage with based on your Page likes and other personal information... [...]

The latest article on  ‘Marketing Land’ is titled “Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent”. Greg Sterling says, “This morning the IAB released topline digital ad revenues for Q1 2014 in the US market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion)“. Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent Marketing Land  [...]