The latest article on ‘MarketingProfs’ is titled “Five Native Advertising Tips From a Case Study”. Jeremy Cesarec says, “Native advertising is still a relatively new arrow in the digital marketer’s quiver, and you’ll be hearing more about it in 2014 as even more editorial and social media sites offer paid opportunities. Although Instagram’s recent foray into sponsored updates met with mixed-to-negative results, many other sites and brands are finding success with native ads. One of our clients, Frontier Co-op, presented us with a challenge for Holiday 2013: Increase... [...]

The latest ‘Econsultancy’ blog post is titled “How do you scale native advertising?”. Dale Lovell says, “Native advertising is set to grow phenomenally in 2014.  The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year. J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”. There is still a lot of confusion among marketers... [...]