The latest post on ‘ReadWrite’ is titled “Suddenly, Mobile App Install Ads Are Popping Up Everywhere”. Selena Larson says, “Developers love them, advertisers love them, and companies are raking in cash—all thanks to the little buttons in mobile advertisements that urge you to download an app. Twitter is the latest company to introduce these new mobile advertisements. Today the company announced that developers and advertisers can urge mobile Twitter users to download applications through these so-called app install ads, and reach up to one billion mobile devices through the... [...]

The latest article on  ‘Marketing Land’ is titled “Infographic: Which Is The Most Effective Digital Marketing Channel”. Danny Sullivan says, “Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for qualified... [...]

The latest post on ‘ReadWrite’ is titled “Microsoft’s Data Culture: It Just Might Work”. Matt Assay says, “No one would accuse me of being a Microsoft shill. Having grown up in Linux, I have a longstanding antipathy to Microsoft’s machinations against open source (which have been thawing of late, thankfully). But after more than 10 years of raging against the Redmond machine, I’ve also developed a profound appreciation for Microsoft’s ability to make difficult technologies approachable to average users. I’m therefore encouraged by Microsoft’s... [...]

The latest article on  ‘Marketing Land’ is titled “Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles”. Greg Sterling says, “Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent“. Reports:... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%”. Amy Gesenhues says, “In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and social ads had approximately two times... [...]

The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”. Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started. By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]

The latest post on ‘ReadWrite’ is titled “With Gnip, Twitter Is Ready To Sell Your Tweets”. Selena Larson says, “Gnip was once a neutral provider of social data, but now that neutrality is gone, and it’s in the hands of Twitter. Twitter on Tuesday announced the acquisition of social data analytics startup Gnip, which is one of the only companies with access to Twitter’s firehose of data—all the tweets and activity streams on Twitter since the platform launched in 2006. The terms of the deal were not disclosed. Twitter will bring both the revenue and data streams... [...]

The latest article on  ‘Marketing Land’ is titled “Simply Measured Offers Facebook Insights With Ads Report”. Martin Beck says, “Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently... [...]

The latest post on ‘ReadWrite’ is titled “Why Pinterest Is The Google Competitor You Weren’t Expecting”. Lauren Orsini says, “There are now nearly one billion “Place Pins” on Pinterest, the company said in an email Monday. And with that announcement, Pinterest moves one step closer to becoming a true search engine alternative to Google. Now, Pinterest’s Place Pins aren’t going to replace Google Maps anytime soon—or ever. But for users that would rather graze than pinpoint one exact spot, Place Pins are great for browsing various locales around the... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Facebook Is Giving News Publishers Free Mobile Ads”. Martin Beck says, “Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news feeds. McDermott noted that CNN’s growth in Facebook likes has soared by 1.2 million in the last month,... [...]