Google’s maximize conversions ad strategy automatically sets bids to help get the most conversions for your campaign while spending your budget. According to Google, “it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction”. Seer Interactive contributor Lauren Miller has shared an useful article to help you better understand Google Ads Maximize Conversions Bidding Strategy. Miller says, “Maximize conversions on Google Ads automatically sets bids to get the most possible conversions... [...]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social engagement, . Morgan says, “I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting today’s ecommerce landscape Identify and reach consumers at the right point in their buying journey What types of competitive delivery options to offer Move beyond your website to diversify and grow sales”. The Pursuit of One-Handed Commerce eMarketer  [...]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT. DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting today’s ecommerce landscape Identify and reach consumers at the right point in their buying journey What types of competitive delivery options to offer Move beyond your website to diversify and grow sales”. The Pursuit of One-Handed Commerce eMarketer  [...]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT. DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso team says, “In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it. Chiara will share challenges... [...]

Google AdSense Product team has announced the launch of improved Auto ads. According to the Google team, the new Auto ads are “easier to use and come with better controls to customize the ad experience for your users”. Three changes that Google has highlighted are: Easy setup and management Greater customization, and Updated reporting. Read Google’s full post to explore more details. Introducing the new and improved Auto ads Google AdSense  [...]

Google advertising enables you to place your products and services at the spot when and where people search for. In Google’s own words “Your ad can appear on Google at the very moment someone is looking for products or services like yours”. But to make sure that your campaigns perform the way you want, you should be careful while creating your ads. WordStream contributor Joe Martinez has shared five best practices to help you improve your Google ads performance. says, “Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming... [...]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso team says, “In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it. Chiara will share challenges for advertisers... [...]