Barry Schwartz says, “Facebook is launching their own version of YouTube’s playlists, TechCrunch reports. Facebook now has a video tab available to all businesses that let them choose a selected video to be shown in the extra-large format with a live comment feed on their Facebook page. ABC News has this happening on their Facebook video page right now. Below the featured video is a playlist of other videos available to users to watch online”. Facebook To Launch YouTube-Like Playlists Marketing Land  [...]

Chow says, “To be a successful online publisher, you must be savvy about earning revenue. While that may seem like a pretty straightforward concept, it’s easier said than done. There are a number of different factors that play into your potential earnings per click (EPC), and in this post, we will explore four easy ways to help you improve your earnings. Find the Highest Paying Advertisers/ Brands If you want to generate the highest return on investment (ROI) for each of your clicks, you need to work out which brands are offering the highest payouts for your specific links. Additionally,... [...]

Business Insider is seeking an Associate Digital Media Strategist for its New York office. Stephanie Fogle says, “As the Associate Digital Media Strategist, you’ll be responsible for the following: Creating efficient media plans based on client’s budget and strategic objectives Communicating advertising specifications and creative lead times to advertisers and agencies Working in the inventory management system Creating Insertion Orders and adhering to defined business processes Collaborating with internal teams to create the best possible campaign for our clients”. Read... [...]

Lara O’reilly says, “Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement. Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter. Data provided to Business Insider from social media analytics company Socialbakers shows Instagram is not only gaining traction in sheer numbers of users, but posts from the biggest brands on the photo app are receiving almost... [...]

Rebecca Lieb says, “Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to create and to distribute content, to contribute to the overall content pool, and to become part of the content circulatory system. But how does an organization foster a culture of content (CoC)? We identified the following seven success criteria. 1. Customer Obsession Guides Content An obsession with understanding customer wants,... [...]

Greg Finn says, “Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content. This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video and the announcement that 1 billion video views are occurring everyday on Facebook. Other studies have shownthat Facebook’s video platform drives higher... [...]

Jennifer Wise says, “Smartphone adoption is surging. Your customers’ eyes are glued to their mobile screens. You want to get your brand in front of them. It’s time for mobile advertising. Sadly, executing on a mobile ad campaign isn’t as easy as deciding you need one. Not only do you have to fight for budget, and craft a mobile-first not mini-desktop campaign, but you also need to pick the right partner to deliver on your mobile advertising needs.  And while there is surely no shortage on vendors to select from, there is a lack of clarity into who actually does what. To navigate this... [...]

Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept at marketing and technology. A recent study by Forrester profiled the “modern marketer” as a marketer who develops data-driven personas, employs intelligent targeting, understands the customer journey, leverages cross-channel measurement solutions,... [...]

Chow says, “One of the most common ways to monetize any website or blog is through display advertising. Banner ads typically come in a number of standard sizes, so you can design your WordPress blog to accommodate these formats accordingly. Whether you’re using AdSense or you want to promote an affiliate offer, however, you’ll want to vary up those display ads to keep your website looking fresh and to combat ad blindness. A simple way to randomize the ad that is displayed in any space on your site is with the Ads by datafeedr.com plugin”. How to Randomize Display Ads with DataFeedr John Chow’s... [...]

Ginny Marvin says, “Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to estimates released by eMarketer. Facebook, on the other hand, is projected to see its market share increase by nearly 11 percent. Twitter and Yahoo are also expected to post mobile ad share gains this year. (And, it bears pointing out that both Alibaba and Baidu saws significant surges in mobile ad share this year.) There is growing concern that Google won’t be able to strike gold... [...]