The latest article on ‘MarketingProfs’ is titled “Five Must-Have Insights for Better PPC Campaign Performance”. Larry Kim says, “In marketing—and especially data-driven channels, such as paid search—actionable insights are your best friend. For PPC advertisers, having the most relevant and recent data possible is particularly important, considering that they’re competing in real time (usually with real budget constraints) for clicks. Late in 2013, we shared the results of research that showed SMB advertisers are basically throwing approximately 25% of their AdWords budget away. First... [...]

The latest post on ‘ReadWrite’ is titled “Yahoo Acquires Vizify, A Social Data Visualization Startup”. Selena Larson says, “Vizify announced today it is joining the ranks of Yahoo—becoming the latest company to be picked up by Big Purple and included in its seemingly arbitrary suite of startups. It was not made clear how much Yahoo paid for the company, but we’ll update the story as soon as we learn more about the terms of the deal. Vizify, the Portland, Oregon-based startup founded in 2011, turns your social media data like tweets, posts and pictures, into interactive... [...]

The latest post on ‘ReadWrite’ is titled “How Social Tools Have Failed In the Enterprise So Far”. Denis Duvauchelle says, “It’s becoming increasingly difficult to state that social collaboration tools do not help with office productivity. The current generation of white-collar workers did not exist in the pre-Internet age, so not using social tools to collaborate seems counter-intuitive. It’s like telling someone in the Iron Age to still use bronze simply because it’s “what they are used to,” despite the fact that iron is far superior in strength“. How Social... [...]

The latest post on ‘Mashable’ is titled “America’s Most Social Small Business: The Sweet Sixteen”. Jason Abbruzzese says, “InPowered wants you to trust advertisements by removing marketers from the equation. The company has opened up its platform for free starting Tuesday, allowing anyone to find popular articles written about products or brands and push those stories on social media. This free service leads to inPowered’s “paid amplification,” which pushes the selected content to native ads and then tracks its success. The company has already accrued... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Get Traffic to your Website (via Google)”. Andy Curry says, “Google is the most powerful search engine. Think of Google as a toll road. It controls the road and its tollbooth is on it. If you want to benefit using the road, you have to pay the toll. There are a few ways to pay the toll. The fastest way is to use AdWords, Google’s pay-per-click advertising service. Those ads appear at the top of the search results page and down the right hand side, too, as shown below”. How to Get Traffic to your Website (via Google) Web... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Drones May Soon Be A Reality”. Selena Larson says, “Facebook may soon have its own drones. According to TechCrunch, the company is looking to acquire New Mexico-based drone maker Titan Aerospace for roughly $60 million. Last year, Titan Aerospace unveiled the world’s first solar-powered atmospheric satellites with a flight range of over four million kilometers. The drones can operate like an orbital satellite and perform tasks including earth imaging, maritime traffic monitoring communications relay, and power Internet,... [...]

The latest ‘Web Marketing Today’ blog post is titled “17 Ways to Jumpstart your Email Opt-in Box”. Pamella Neely says, “There are dozens of things you can do to get more email subscribers. Hosting a webinar, pay-per-click advertising, guest blog posting, and Facebook contests are just a few of them. But the easiest way to grow your list is to improve your opt-in box. If your email list is barely growing, or even slowly shrinking due to list churn, consider these 17 items. Add an opt-in form to every page of your site. Don’t just add a link to sign up forms – add the form itself.... [...]

The latest post on ‘ReadWrite’ is titled “Yahoo Is Testing Ads Which Sell You On Apps”. Selena Larson says, “Yahoo has a strategy for making money on smartphones: The company isreportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications. For instance, if you’re playing an online sudoku game, you might see an advertisement to download another game... [...]

The latest post on ‘ReadWrite’ is titled “The Internet Of Things: The Real Money Is The Internet, Not The Things”. Matt Assay says, “The Internet of Things is real and growing, but the money will come neither from Internet nor the Things. Instead, the big money will derive from business services that pull data from those IoT networks. Unfortunately, a lack of standards threatens to slow the market’s maturation as vendors are forced to build the devices, sensor networks and services that run on top of them. According to Gartner, the Internet of Things will balloon to 26 billion... [...]

The latest post on ‘ReadWrite’ is titled “Windows 8.1 May Become A Freebie OS”. Adriana Lee says, “Microsoft is reportedly building a variation of Windows dubbed “Windows 8.1 with Bing.” It’s apparently part of an experiment to offer the operating system with tighter integration to featured Microsoft apps and services—primarily, at least at first, Microsoft’s Bing search engine. Windows Bing may also be part of a plan to boost adoption by giving away the OS for free or at a reduced cost to both individual users interested in upgrading their Windows... [...]