Google Ads keyword match types inform Google when and where to show your ads in the search results. Google keyword match types also help you to determine which searches cause your ads to appear in results. Hallam’s Martin Jones has published ‘A guide to Ads keyword match types’. Jones says, “It is vital to a PPC campaigns performance that the correct match types are used to target search terms. Incorrectly targeting your audience will directly damage your ROI. When using different keyword match types you need to consider your target audience on Google search. The largest... [...]

Carol Walport Product Manager at Google Ad Manager, has announced the addition of new interactive features to Google Audio Ads. The new features will allow publishers to easily monetize their audio content. Walport says, “To help publishers monetize their digital audio content, Google Ad Manager is expanding support for audio ads with new features like Dynamic Ad Insertion for audio, programmatic monetization, and new audio forecasting capabilities. With these new audio features, publishers gain opportunities to monetize their digital audio content, advertisers are able to reach more relevant... [...]

Google advertising helps you to increase your brand awareness, reach more customers in the Google network, reconnect with visitors of your website and measure your ad performance. Search Engine Journal contributor Susan Wenograd has shared eight useful strategies to make more money from your Google ads investment. Wenograd says, “Here are eight of the most important (but often overlooked) elements when optimizing PPC campaigns. Some of these are more advanced than others, but if you implement these elements into your paid search efforts you should see a big improvement and make your business... [...]

Google’s responsive search ads allow advertisers to create ads that adapt to show more text—and more relevant messages to their customers. To make this ad format better, Google has added three new features to it. The Google Ads team says, “Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier... [...]

Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’. This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns. Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this. For manual bidding, advertisers can set bid modifiers by audience type, device, location, and time of day, as examples. But Google can automate bids by query, ad creative,... [...]

Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts. Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion. In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]

An effective ad copy helps you to influence more people and persuade them to make a purchase. To achieve best results from your ads, you need to avoid mistakes that may harm your business. PPC Hero‘s Diane Chelius has shared an article on reducing  ad copy mistakes with ad content calendars. Chelius says, “In this blog, I will describe one situation, pre and post ad content calendars, and how the additional coordination across teams has helped get quality ads implemented and refreshed consistently in a Google Ads account. Content Calendars For Education Advertisers A brand I work... [...]

Google has announced the launch of new Advertising Solutions Center for online advertisers. The Think with Google team says, “As more and more people rely on multiple devices to make decisions, the customer journey has become more complex. Too often marketers concentrate on single points of contact within that journey, losing sight of their true marketing goals. To help you keep track of the big picture, we’ve created the new Advertising Solutions Center. Watch Google VP Jason Spero discuss five key marketing objectives that will help keep you focused on the entire consumer journey”. Google... [...]

Google advertising is one of the most preferred ways to promote your products and services online. With your presence on Google’s multiple platforms, you can grow your sales. Search Engine Land has shared five useful tips to help you optimize your Google ads for better results. The SEL team says, “We’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars. Measure lost impression share Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When... [...]

Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales. Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign. Osmundson says, “When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful. It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup. Below... [...]