The latest post on ‘ReadWrite’ is titled “How To Make Data Services Scale Like Google”. Matt Asay says, “One of the biggest mysteries in computing is how Google achieves such massive scale in its operations so efficiently. Many would argue that Google’s leading competitive advantage today is how well it runs its datacenters, allowing it to create and iterate innovative services at a pace other vendors can’t match. Google’s secret sauce is a software layer originally code-named BORG that orchestrates running applications across the company’s global datacenters. Rather... [...]

The latest article on HubSpot blog is titled “How to Build a Successful Native Advertising Campaign”. Maricor Resente says, “A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity. I’ve been experimenting with native advertising programs for some time... [...]

The latest article on  ‘MarketingProfs’ is titled “How Women and Men Use Social Media and Mobile”. Verónica Maria Jarski says, “Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent findings from the Exact Target (email registration required), Pew Research Center (PDF), and Nielsen. For example, women are more likely to use mobile devices for sharing, taking pictures, and playing games, but men prefer to use their mobile devices for videos, news, and GPS. Moreover, men are much more likely to scan... [...]

The latest post on ‘Re/code’ is titled “Domain Giant GoDaddy Files for an IPO”. Kara Swisher says, “GoDaddy, the Internet domain hosting and registrar company, filed its S1 with the Securities and Exchange Commission today for an initial public offering. The move for the Scottsdale, Ariz.-based company comes three years after it was acquired by several private equity firms for over $2 billion, after abandoning IPO plans nearly a decade ago. Since then, it has hired former Yahoo exec Blake Irving as its CEO and has been on an acquisition spree to solidify its range of offerings... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn to Attract Consumers, Prospects”. Melih Oztalay says, “LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries. Launched in 2003, LinkedIn connects the world’s professionals to each other. Its sections include personal profiles, company profiles, connections with people around the world, jobs, groups, and LinkedIn’s own publication called Pulse. Just as consumers’ local shopping habits have changed over the years, the same holds true in being a successful... [...]

The latest article on  ‘Marketing Land’ is titled “Influencer Marketing Tools That Will Power Your Content In The Future”. Steve Olenski says, “Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole and more on a subset of individuals with a natural megaphone”. Influencer Marketing... [...]

The latest article on  ‘MarketingProfs’ is titled “How Canada’s Anti-Spam Law Will Affect Email Marketers”. Ayaz Nanji says, “Canada’s anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company’s overview of the new law notes, “If you own or operate a business in Canada, or if you have emails on your list ending in ‘.ca’—chances... [...]

The latest article on  ‘Marketing Land’ is titled “Finding the Optimal Email Frequency”. Allison Howen says, “Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a “right” answer when it comes to optimal delivery rate, there are a few questions that marketers should keep in mind to ensure their campaigns perform better”. Finding the Optimal Email Frequency Marketing Land  [...]

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Using Helpful Descriptions”. Andy Curry says, “My previous three articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page. And last month, in “Do-it-yourself SEO: Importance of Title Tags,” I continued my explanation of on-page optimization by addressing the importance... [...]

The latest article on  ‘MarketingProfs’ is titled “Website Optimization: Marketers’ Top Goals and Areas of Focus”. Ayaz Nanji says, “Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2. Some 60% of respondents say increasing the number of leads generated from their website is a top objective in the year ahead, and 50% view increasing traffic is a major goal, the survey of 336 B2B and B2C marketers found. Other top objectives for websites: increasing visitor... [...]