The latest post on ‘Copyblogger’ Blog is titled “Is Native Advertising Even Profitable for Brands?”. Demian Farnworth says, “Desperate for new revenue streams, publishers are turning to native advertising in droves. They are handing over valuable real estate on their web properties to brands that are looking for new ways to drive traffic and build awareness. And they are charging a premium for this space. Examples of these native ads run from the advertorial to sponsored content to interstitial ads on mobile phone apps. And options are multiplying. As is the money spent”. Is... [...]
Archive for the 'Internet Advertising Tips' Category
The latest article on ‘Marketing Land’ is titled “Study: Positive Online Sharing Increases Purchase Intent By 9.5%”. Greg Finn says, “Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data & sharing tool ShareThis performed a study alongside the Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent... [...]
The latest article on ‘Marketing Land’ is titled “Your Guide To All Things Hashtag Analytics & Optimization”. Daniel Cristo says, “Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags... [...]
The latest article on ‘Marketing Land’ is titled “8 Brain Triggers Guaranteed To Boost Your Social Media Marketing”. Jordan Kasteler says, “Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined. Knowing how the brain responds to multi-platform... [...]
The latest post on ‘ReadWrite’ is titled “Net Neutrality Run Down By FCC Fast Lane Proposal”. Anthony Myers says, “Tom Wheeler, the chairman of the Federal Communications Commission, is moving forward with a controversial plan that would allow Internet Service Providers (ISPs) to charge content providers for faster service, which is against the basic principle of net neutrality. Wheeler’s carefully worded blog post, which was written in response to the backlash from the draft of the Open Internet Notice Of Proposed Rulemaking, said the FCC would not allow ISPs to harm the... [...]
The latest ‘Web Marketing Today’ blog post is titled “How to Revive a Neglected Email List”. Pamella Neely says, “It’s one of the most common mistakes small business owners make with email marketing: They set up everything needed to start building email subscribers, but then they never send an email to the list. Don’t feel bad if you’re doing this. I’ve done it too. It’s easy to set up a new site and then get distracted with other projects and then turn around and find you’ve got a couple hundred people expecting to hear from you. And really, is this a bad problem? It’s... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps”. Martin Beck says, “Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team and partners. It’s still... [...]
The latest MOZ blog post is titled “The Advertiser’s Guide To Surviving Reddit”. Anthony Coraggio says, “If you’ve so far neglected the advertising and marketing opportunities on Reddit, you’re not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I’m here to show you how“. The Advertiser’s Guide To Surviving Reddit MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”. Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov. Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising. Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education. Age plays... [...]
The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”. Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov. Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising. Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education. Age plays... [...]