Watch Ignite Visibility’s latest Ignite Friday video ‘Is Inflation Influencing Ad Spend?’.  [...]

Search Engine Land contributor Amanda AI has answered an important question related to Google advertising: What’s the biggest hidden secret in Google Ads? She says, “Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can marketers influence a smart or automated strategy? The answer may surprise you. A “secret” or not well-known tactic when it comes to Google Ads is... [...]

Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’. Alex Macura says, “Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like today? Programmatic marketing is now a fundamental component of most omnichannel marketing strategies. It describes the complex process of using data and machine learning to unleash the power of hyper-segmentation of customers based on their online behavior. With... [...]

According to Juniper Research, by 2023 the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI. Marketing Land is hosting a webinar ‘Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic’ on Tuesday, June 28, 2022. The ML team says, “In this presentation, you’ll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital... [...]

According to Juniper Research, by 2023 the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI. Marketing Land is hosting a webinar ‘Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic’ on Tuesday, June 28, 2022. The ML team says, “In this presentation, you’ll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital... [...]

Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run. He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]

Effective advertising helps you to capture more leads and make more sales. Neil Patel has published a new video ‘Here’s an Ad Hack That Will Produce Instant Sales’ sharing an ad strategy to increase sales. He says, “Here’s an ad hack that will produce instant sales. It doesn’t matter if you’re in B2B or B2C, this works. It works so well, I’ve been using it for over five years and I haven’t seen a slowdown from it. And best of all, it’s responsible for 6% of my sales. I know that sounds small, but every little bit adds up. And there really... [...]

Search Engine Journal has published the latest episode of Search Engine Journal Show podcast episode ‘Microsoft Ads: Reach Success With The Future Of Ad Exchanges’ featuring John Lee. Loren Baker says, “Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and... [...]

MarTech has published ‘Why we care about advertising: A marketer’s guide’ explaining advertising in a transformed digital landscape. Akshat Biyani says, “This article covers the following key points: What are the best advertising practices? Changes in the advertising landscape today. Adapting to industry changes. Keys to successful advertising. Resources for learning more about advertising. What are the best advertising practices? The best advertising tactics are contextual and continue to evolve. Here are some guiding principles that can help with your advertising strategy. Why... [...]

In online marketing, a targeted ad is an advertisement that is served to a specific audience, which could be a particular demographic, a group, or an individual. HubSpot contributor Sarah Goliger has published an article explaining targeted advertising. She says, “Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown... [...]