Paid Search Association blog contributor Fraser Andrews has published an article comparing free & premium Google advertising tools. He says, “The ongoing task of providing new, exciting and actionable insights can feel never-ending. With never-ending client questions combined with limited platform capabilities, the process can often be frustrating and leave paid media professionals scratching their heads about what other information they can give. Well, stress no more! A list has been compiled of free and premium Google ads tools that will provide actionable insights and help you delve... [...]

Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based on actual revenue. How the Google Click Identifier (GCLID)... [...]

This is a reminder for the Adweek webinar to be held on May 3, 2023.  Adweek is hosting a webinar ‘Level Up Your In-Game Advertising: A Test-and-Measure Approach for a Better Experience’ on Wednesday, May 3, 2023, at 1.00 pm EDT. The Adweek team says, “Get research-based insights and practical guidance on how to craft, test and measure your creative to maximize the impact of your in-game ads from Disqo product evangelist Roddy Knowles. You’ll find out: What consumers think about new in-game advertising experiences How in-game advertising can impact brand perception, and which... [...]

This is a reminder for the Adweek webinar to be held on May 2, 2023.  Adweek is hosting a webinar ‘Choose the Right Ad Tech Partner: 5 Signs You Might Be Settling for “Good Enough”’ on Tuesday, May 2, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from Stan Lippelman, CMO of Visionworks, and Matt Feczko, VP of product management at Epsilon, about Visionworks’ digital advertising challenges and how its ad tech partnership with Epsilon stays healthy and productive. You’ll find out: Five red flags that you’re not getting what you need from your current provider Essential... [...]

10 years in the making, there is finally a 6-month link building roadmap that can help you build a backlink profile that increases your brand’s search visibility. Search Engine Journal is hosting a webinar ‘How We Built 1,000+ Links Per Month With This 6-Month Sprint’ on Wednesday, May 17, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: Creating a pilot program to test link building techniques that can scale. Selecting the link... [...]

This is a reminder for the Search Engine Journal webinar to be held on April 26, 2023.  Search Engine Journal is hosting a webinar ‘3 Simple Google Ads Tweaks That Immediately Boost Sales’ on Wednesday, April 26, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, Corey Zieman, CEO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately. Your 3 Key Takeaways: Why using the digit ‘7’ in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates. Keyword strategies to help you... [...]

Well-planned Google advertising campaigns can help you achieve your desired ROI. It requires research and experiments to achieve this domain. Search Engine Journal is hosting a webinar ‘3 Simple Google Ads Tweaks That Immediately Boost Sales’ on Wednesday, April 26, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, Corey Zieman, CEO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately. Your 3 Key Takeaways: Why using the digit ‘7’ in your pricing can help increase your shopping/PMAX campaign click-through... [...]

Gaming continues to be popular across a wide variety of audiences, so it is little surprise that in-game advertising is growing exponentially. Adweek is hosting a webinar ‘Level Up Your In-Game Advertising: A Test-and-Measure Approach for a Better Experience’ on Wednesday, May 3, 2023, at 1.00 pm EDT. The Adweek team says, “Get research-based insights and practical guidance on how to craft, test and measure your creative to maximize the impact of your in-game ads from Disqo product evangelist Roddy Knowles. You’ll find out: What consumers think about new in-game advertising... [...]

The relationship between marketers and their ad tech partners is complicated. By choosing the right advertising partners, you can achieve better results. Adweek is hosting a webinar ‘Choose the Right Ad Tech Partner: 5 Signs You Might Be Settling for “Good Enough”’ on Tuesday, May 2, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from Stan Lippelman, CMO of Visionworks, and Matt Feczko, VP of product management at Epsilon, about Visionworks’ digital advertising challenges and how its ad tech partnership with Epsilon stays healthy and productive. You’ll find... [...]

Under the Google Ad Grants program, Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. Search Engine Journal has published a new guide called ‘Google Ad Grants: A Guide For Nonprofits’. Ben Steele says, “Google offers grants to certain organizations that qualify to take care of the budget concern. It also provides helpful tutorial videos. How Do I Get A Google Ads Grant? The Google Ads Grants program has specific eligibility requirements, and it can take a while to get approval. Here’s what you should know before getting started: Your... [...]