Arnie Kuenn says, “As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found by search engines, and more importantly, your audience. Unfortunately, with the amount of misinformation about SEO published online, marketers make many SEO mistakes without even realizing... [...]

Rachel Balik says, “As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead. There’s a lot of advice out there about what you should be doing; but if you’re secretly thinking, “Sounds nice, but I’ll add that to my list when I get eight extra hours in the day,” you’re not alone. In fact, to integrate some of the new practices that are so critical for your success, you actually need to let go of some less productive habits. Here are five suggestions for what not to do in 2015. 1. Don’t Drown In Data In the past few... [...]

Samantha Murphy Kelly says, “Facebook has quietly removed Microsoft-owned Bing as its primary search engine, according to a new report. The social network pulled Bing search from its Graph Search platform in exchange for its own search tool that will allow users to find information related to friends’ posts and comments,Reuters reported. Facebook was using Bing to produce search results as its in-house search engine, allowing Facebook users to look for more information about their friends. Selecting Bing as a partner was also a way for Facebook to keep rival Google’s search engine... [...]

Andrea Romano says, “Your 2015 New Year’s resolution: Start pinning early and often. A new year means a head start on all those projects, whether it’s a recipe you’ve been dying to try, finally planting that garden, or making the time to sit down for a fun DIY activity. It’s also a great time to try new things beyond the common mason jar and kale salad.Pinterest has kept a close eye on users’ most-loved pins, so the company gathered data to predict the biggest trends among major categories for 2015. You can view the full Pinterest 100 on the official board embedded... [...]

Mashable team says, “The computer scientist credited with inventing the World Wide Web says affordable access to the Internet should be recognized as a human right, as a report showed that billions of people still cannot go online and government surveillance and censorship are increasing. SEE ALSO: There won’t be a net neutrality decision this year Tim Berners-Lee said Thursday the Internet can help tackle inequality — but only if it comes with the rights to privacy and freedom of expression. The Briton, who launched the Web in 1990, made the remarks as he released his World Wide Web... [...]

Erin Hogg says, “In a previous blog post, we detailed how Felix + Iris, a newly launched eyewear ecommerce site, made simple tweaks to its hero unit to improve home try-on conversion 72%. In this blog post, read about how the Felix + Iris marketing team has embraced testing, and how the team shares results throughout the company. Read on to hear more from Jon Corwin, User Experience Lead, One Click Ventures (parent company of Felix + Iris), and how his strategies achieved testing and optimization success Step #1. Integrate testing into company culture At One Click Ventures, the testing function... [...]

Marketing Land team says, “Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco, produced by Marketing Land publisher Third Door Media. Topic themes include: the management of marketing technology, emphasizing people, processes, and organizational structure more than the technology itself the use of marketing technology to transform customer experience insights... [...]

Ginny Marvin says, “Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are now rolling out of beta. Engagement ads launched on display last month. App install ads are already available on search as well. A Google study with Ipsos CT found that 25 percent of smartphone app users use search to find new apps. The company said today that app-install ads have already generated hundreds of thousands of app downloads. That Ipss study also showed that, on average, users... [...]

Jason Abbruzzese says, “Facebook is already the most important platform for online publishers. Now, the social network also wants to be the favorite. Facebook launched a new set of publisher tools on Wednesday that provide greater ability to target posts and promote timely content, as well as greater automation. The move comes at a time when publishers are basking in the massive amount of traffic that Facebook sends, while also voicing some concern about increasing reliance on the social network”. Facebook cozies up to publishers with new tools Mashable  [...]

Ginny Marvin says, “Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push, are now available to all advertisers through AdWords. Google revamped the interactive ad format ads to run on mobile devices as well as desktop. The ads incorporate advertiser assets from an advertiser’s YouTube channel, uploaded images or Google Maps. When a user hovers over the banner unit, the assets dynamically fill the publisher site, mobile app, screen, or device — desktop and mobile — in full-screen. “By launching this... [...]