The latest article on  ‘MarketingProfs’ is titled “The Most Popular Topics on Facebook and Twitter”. Ayaz Nanji says, “The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating... [...]

The latest article on  ‘Marketing Land’ is titled “Why Native Advertising Matters And What You Should Do About It”. Peter Minnium says, “Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising. Smart marketers, publishers, and agencies are moving aggressively to adjust their core strategies to reflect this, experimenting with and learning from new tactics. This... [...]

The latest article on  ‘MarketingProfs’ is titled “How to Manage Your Virtual Workforce”. Chiko Noguchi says, “More companies have decided to go virtual. We’re not necessarily talking VMware or Microsoft Hyper-V here, but an arrangement by employers to allow employees to work from home. Whether for part-time or full-time work, that flexible arrangement creates an interesting dynamic that changes just about everything: how all staff members, virtual and non-virtual, communicate with each; how they exchange information; how they network and collaborate. In the... [...]

The latest article on  ‘Marketing Land’ is titled “How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead”. Martin Beck says, “Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as another promoted pitch rolls through their feed. SoSimply Measured spends a lot... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Redesigns Embedded Posts To Boost Photo And Video Display”. Martin Beck says, “Moving to make its content look better and appear faster on third-party sites, Facebook has made adjustments to its embedded post feature. Embedded posts will load up to twice as fast, Facebook announced in a blog post today, and posts that include photos and videos will display the visual elements above the textual descriptions (the opposite of how they appear on Facebook. The new look for such posts is very similar to embedded... [...]

The latest article on  ‘Marketing Land’ is titled “Get A 31% Increase In Email Revenue With A Dedicated Infrastructure”. Steve Dille says, “Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels just serves to strengthen the primacy of email as a marketing tool. In fact,... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Marketing 201: Explore Segmentation To Drive Growth”. Paul Mains says, “Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We understand the need for it, but it’s usually not a big focus. Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be considered from the very start because it will help you better understand your customers and their needs which drives sales. Segmentation... [...]

The latest article on  ‘Marketing Land’ is titled “Social Media The Most Efficient Channel — Report”. Greg Sterling says, “Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion “ad events” from 1300 “inventory providers” in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1. It also found that social media offered the most efficient reach of... [...]

The latest article on  ‘Marketing Land’ is titled “The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms”. Rebecca Lieb says, “Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most frequently. Usual-suspect names cropped up (Digitas, Sapient Nitro). But so did PwC, a name that would have never cropped up in the same discussion five years ago. Neither would Cap Gemini, or other old-school consulting firms. But they’re increasingly... [...]

The latest article on  ‘MarketingProfs’ is titled “Do People Trust Content From Marketers?”. Ayaz Nanji says, “Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t explicitly try to sell a product/service, according to a recent report from Kentico. However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content”. Do... [...]