The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: What minor changes have produced major lifts in your marketing?”. Daniel Burstein says, “How can you get the greatest amount of return on the least amount of marketing investment? We’ll share our own top discoveries about low-hanging marketing optimization fruit in our next free Web clinic on Wednesday – Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45% – but first we want to hear from you”. Marketing Optimization: What minor changes... [...]

Charlie Cook’s latest blog post is titled “Your Biggest Fear…And How To Overcome It”. Cook says, “After talking to thousands of small business owners over the last 20 years of coaching and consulting – I think I can say I know your biggest fear and it’s not what you might guess. You might wonder how I’m qualified to deduce this, but you should know”. Your Biggest Fear…And How To Overcome It Marketing for Success  [...]

The latest ‘MarketingExperiments’ blog post is titled “Headline Writing: How a junior marketer beat the CEO’s headline by 92%”. Daniel Burstein says, “It’s happening in companies across the world as we speak … the highest paid person’s opinion (HiPPO) wins the day in the marketing department. But does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest?”. Headline Writing: How a junior marketer beat the CEO’s headline by 92% MarketingExperiments Blog  [...]

Lee Smith’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “What My Newborn Taught Me About Marketing”. Smith says, “A few weeks ago, my daughter turned 6 months old. Becoming a father is the greatest thing that’s ever happened to me. I truly love my daughter in a way I can’t explain”. What My Newborn Taught Me About Marketing Marketing for Success  [...]

The latest post on ‘ReadWriteWeb’ is titled “Facebook Shares Could Be Overvalued by First Day of Trading”. Dave Copeland says, “More than 1,000 people are now trading shares of Facebook on private markets, well above the 50 to 100 that most companies have ahead of their initial public offering. Sam Hamadeh, head of research firm PrivCo., who made the current shareholder estimates for Bloomberg News“. Facebook Shares Could Be Overvalued by First Day of Trading ReadWriteWeb  [...]

The latest post on ‘ReadWriteWeb’ is titled “Bing Now Lets You Verify Whether Search Results Are About You”. Dave Copeland says, “Ever Google someone before a blind date or deciding to hire them? Of course you have. But going forward, if you choose to Bing them instead of Google them, you may end up getting results they have manually approved. Microsoft has launched Linked Pages for its Bing search engine”. Bing Now Lets You Verify Whether Search Results Are About You ReadWriteWeb  [...]

The latest post on ‘ReadWriteWeb’ is titled “Expert: Microsoft’s P3P “Ineffective,” Google’s Privacy Bypass Unhelpful”. Scott M. Fulton, III says, “”I think, at the end of the day, privacy has never been a priority for the developers of Web browsers,” states Dr. Lorrie Faith Cranor. She’s an associate professor of computer science at Carnegie Mellon University, but more importantly for this discussion, she’s a contributing architect and former W3C working group chair for the Platform for Privacy Preferences (P3P)”. Expert:... [...]

The latest post on ‘ReadWriteWeb’ is titled “Why You Shouldn’t Give Up Twitter For Lent”. Alicia Eler says, “If you’re thinking about giving up Twitter for Lent, here’s one reason not to. This year the Pope will be tweetingGospel themes or message every day for the next 40 days. His goal is to attract the social media-savvy generation, attempting to get them interested in 140 characters or less”. Why You Shouldn’t Give Up Twitter For Lent ReadWriteWeb  [...]

The latest post on ‘Mashable’ is titled “How to Fix Microsoft With Marketing”. Alex Goldfayn says, “Microsoft’s stock price today is approximately half of what it was in late 1999. While there are many reasons for the company’s stock slip, two problems stand out: mindset and marketing. The latter is caused by the former. In Microsoft’s case”. How to Fix Microsoft With Marketing Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Facebook Limits Apps that Can ‘Listen’ [VIDEO]”. Alissa Skelton says, “One new Facebook music app is not allowed to use the word “listen” and the creator isn’t happy. Colin Costello, the disgruntled app creator of MusicsTalk.com, was told his app should use “play” to be an approved Facebook app. Facebook music app developers who list “play” instead of “listen” have a better chance of getting their app onto the social media site”. Facebook Limits Apps that Can ‘Listen’ [VIDEO] Mashable.com  [...]