In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March 18, 2025, at 1.00 pm EDT. The DMI team says, “Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings to systematically identify and capture the search... [...]

Index bloat occurs when a database accumulates excessive or unnecessary indexes, leading to increased storage usage and slower query performance. Regular index maintenance and optimization help prevent inefficiencies and improve database speed. MOZ has published the latest episode of the Whiteboard Friday video ‘What is Index Bloat?’  featuring Tom Capper. The MOZ team says, “Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference... [...]

Data-driven conversations leverage insights from analytics and real-time data to enhance decision-making and engagement. By using factual evidence, businesses and teams can communicate more effectively, personalize interactions, and drive meaningful outcomes. Adweek is hosting a webinar ‘Data-Driven Conversations That Move And Resonate’ on Thursday, April 3, 2025, at 1.00 pm ET. The Adweek team says, “From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. And while many brands think they’re... [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding whether to invest in SEO? Read on for 10 benefits of SEO as you make your decision. 1. SEO Helps People Find Your Business  SEO helps people find your business when they look for information on search engines like Google. When your site... [...]

Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful strategies for marketing on Threads. He says, “When Threads announced it was beginning a limited test of advertising in January 2025, it said the platform had 300 million monthly actives. It also said three out of four people on Threads follow... [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute  [...]

Vanity URLs are short, customized web addresses that enhance branding and make links more memorable. They improve user experience, increase click-through rates, and boost SEO by including relevant keywords. Neil Patel has published ‘Vanity URLs: Definition, Uses, and 3-Minute Setup Guide’. He says, “Brands use vanity URLs for several reasons, but they’re very common in print advertising. They’re tools to help customers remember an URL, which they can type or tap into their browsers later. Vanity URLs redirect to true URLs, which are usually long (and therefore easy to forget)... [...]

Responsible marketing prioritizes ethical practices, transparency, and social responsibility to build trust with consumers. By promoting honesty and sustainability, brands can foster long-term loyalty and positive impact. Content Marketing Institute has published a new video ‘Responsible Marketing is Great Marketing’. The CMI team says, ““With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the phrase for our industry: “Great marketing comes from great responsibility.” That’s the message Lola Bakare... [...]

Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025. She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1. Analyze your current videos Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward. Review all published videos to: Assess performance metrics, such as views, watch time, likes, comments, and shares. Identify videos that have performed well and analyze what elements... [...]