A website customer journey is the process a customer goes through on a website to achieve specific goals. For example, an e-commerce customer journey might include searching for clothing, comparing items, adding items to a cart, and checking out. MOZ has published the latest episode of the Whiteboard Friday video ‘Use ChatGPT to Build a Customer Journey for Your Website’ featuring Grace Frohlich. The MOZ team says, “Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.” MOZ [...]
Archive for the 'Internet Marketing Analytics' Category
Volatility in search results refers to the fluctuation or variation in the ranking positions of web pages or websites in search engine results pages (SERPs) over time. MOZ has published the latest episode of the Whiteboard Friday video ‘How Volatile Are Search Results?’ featuring Tom Capper. The MOZ team says, “How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.” MOZ [...]
Organic traffic is generated by your ranking on search engine results pages. The higher your website ranks for search terms related to your company, the more likely you’ll see an increase in organic traffic. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Ensure Your Organic Traffic Actually Drives Revenue’ featuring Kathryn Monkcom. The MOZ team says, “Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.” MOZ [...]
Technical SEO is the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues’ featuring Kristina Azarenko. The MOZ team says, “In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.” MOZ [...]
Large language models (LLMs) are artificial intelligence (AI) programs that can generate and recognize text. They are machine learning models that can perform language-related tasks like translation, content summarization, answering questions, and code and content generation. MOZ has published the latest episode of the Whiteboard Friday video ‘What You Should Know About LLMs (As a User and Marketer)’ featuring Robin Lord. The MOZ team says, “Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.” MOZ [...]
Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ team says, “Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.” MOZ [...]
Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024. He says, “Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you... [...]
The artificial intelligence technologies are advancing rapidly. Along with the other domains, they are influencing the marketing too. MarTech contributor Greg Kihlstrom has published an article explaining about the four AI categories that are impacting marketing. He says, “In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior... [...]
In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]
In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]