Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ team says, “Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.” MOZ [...]
Archive for the 'Internet Marketing Analytics' Category
Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024. He says, “Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you... [...]
The artificial intelligence technologies are advancing rapidly. Along with the other domains, they are influencing the marketing too. MarTech contributor Greg Kihlstrom has published an article explaining about the four AI categories that are impacting marketing. He says, “In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior... [...]
In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]
In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]
Analytics is a vital element that helps you foster the growth of your marketing campaigns. In 2022 too, you need to stay focused on marketing analytics for sales improvement. Portent’s Michael Wiegand has shared six ways to prepare your digital analytics setup for 2022. He says, “As the holiday season draws near, more clients and co-workers are taking some well-deserved breaks with friends and family. If you have some time to take a breath and look toward the future, you’ll want to use it to prepare your digital analytics practice for some of the inevitable changes looming next year. 1.... [...]
Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics. MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics. He says, “Much of the way marketers use predictive analytics is customer-focused. They want to find customers who are more likely to buy. And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent. Another... [...]
Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann. Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure... [...]
Social Media Examiner has published a new video ‘How to Get Started With Marketing Analytics: A 5-Step Framework’ to help you improve your marketing performance with marketing analysis. The SME team says, “Want to better understand if your marketing is working? Need to do more with marketing analytics? Measurement marketing expert Chris Mercer shares his 5-step framework for marketing analysis that won’t waste your valuable time. You’ll learn how to plan and build systems that deliver key data you can use to effectively forecast and optimize your marketing efforts”. Watch... [...]
Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand what type of content and marketing messages make your customers respond and become fans. You can use this type of information to come up with offers, products and services that your customers will gravitate toward. Do you want the power of Goggle’s... [...]