Andrew Bartels says, “We published today our fall update to Forrester’s US tech market outlook for 2014 and 2015 (see “US Tech Market Growth Remains Solid For 2014 And 2015: The BT Agenda Will Be The Main Driver of 5% To 6% Growth“), as well as our forecast for US tech market growth by industry (see “US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?“)“. US Tech Market Will Rise By Around 6% In 2014 And 2015, Led By Software And Services In Support Of The BT Agenda The Forrester Blog  [...]

Corinne Munchbach says, “Today, my co-author Rusty Warner and I published the first-ever Forrester Wave: Enterprise Marketing Software Suites, Q4 2014. Or, as they are popularly referred to, the “marketing clouds.” The evaluation looked at the eight vendors vying to convince marketers of their ability to provide an integrated portfolio of products that span all of marketing’s needs. Integration is increasingly important to marketers in their efforts to understand the full customer life-cycle and be able to execute across all interactions“. Everything You Ever Wanted To Know About... [...]

Daniel Burstein says, “Analytics. Big data. Accountability. Are these just buzzwords, or are they part of an advanced measurement program worth investing in? To help answer that question and give you the information to help secure a budget to make your own measurement investments, we explore data from 2,472 marketers in this ecommerce chart“. The value of analytics and data MarketingSherpa  [...]

Zia Daniell Wigder says, “In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better understand key performance indicators (KPIs) in Brazil as well as retailers’ priorities, challenges and the size and composition of eCommerce teams. We received over 300 responses to our survey and have just published the first in our three-report series based on the survey. Retail eCommerce In Brazil: Key Metrics provides a look at over a dozen KPIs such as conversion rates,... [...]

Kevin Webster says, “If you’re a one-person company, or have a team of just two or three people, it may seem that using web analytics to fuel your business is a time consuming distraction rather than a sound use of valuable hours. However, if you have invested significant time and money in your website, and in online or offline advertising, you should track results to maximize your return on investment. For certain, you need to be smart about how you go about using web analytics. Like anything else involving data, charts, and graphs, it can be very time consuming. Cutting the wheat from... [...]

Satish Meena says, “India’s online retail market is on the radar of global investors and eCommerce players, which have announced investments topping $3.6 billion in the past three months, including $2 billion in Amazon, $1 billion in Flipkart, and potentially $650 million in Snapdeal. Growth in India’s online retail market is powered by its fast-growing smartphone penetration, as customers are increasingly using their mobile phones to buy products online. More than half of Snapdeal’s and Flipkart’s sales and nearly 35% of“. Indian mCommerce Will Reach $19 Billion By 2019 The... [...]

Michael Barnes says, “As I wrote in my recently published report, customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Forward-thinking business and technology management leaders in Asia Pacific (AP) are actively looking to better leverage customer data and advanced analytics to increase marketing effectiveness and improve the customer experience (CX). Unfortunately this isn’t the case everywhere. Many AP firms still lag in their understanding of customer analytics. They also lack the skills and ability to execute. A collection... [...]

James McCormick says, “Salesforce’s proclaimed “Web and Mobile Analytics” capability of the newly launchedWave, the Salesforce Analytics Cloud may initially excite us digital analytics geeks. After all – disruptions by large vendors in the name of “Web Analytics” are few and far between now days.  However before placing SFDC on your digital analytics vendor shortlist you should consider that the capability: Is targeted at SFDCs existing marketing cloud customers.  It is built more as “light weight” analytics capability providing BI pros the ability... [...]

Neil Patel says, “In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too“. How to Write an In-Depth Post in Less Than Two Hours HubSpot  [...]

Amber Cebull says, “I hate Fantasy Football. Every year someone talks me into joining their league and inevitably I end up screaming at the TV, begging quarterbacks to pass to my top rated receivers and backs who end up getting hurt, benched or worse–arrested. I’m sporting a 1-4 record right now in my fantasy league, despite having some pretty big name players. I mean, what in the world happened to LeSean McCoy? Clearly I lack the abilities needed to really excel at Fantasy Football. I really just read the notes on all my players and make sure that they’re all actually playing... [...]