The artificial intelligence technologies are advancing rapidly. Along with the other domains, they are influencing the marketing too. MarTech contributor Greg Kihlstrom has published an article explaining about the four AI categories that are impacting marketing. He says, “In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior... [...]

In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]

In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]

Predictive analytics, a branch of advanced analytics techniques uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future. It helps marketers plan out themselves for the future trends. Forbes contributor Kimberly A. Whitler has interviewed Shari Johnston, SVP and Head of Marketing at Radius, on how to use predictive analysis in marketing. Johnston has shared five ways for the marketers to use predictive analytics. Johnston says, “Predictive analytics is a tool that enables marketers to improve their go-to-market... [...]

Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers. The Forrester team says, “Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The... [...]

Predictive analytics is an advanced analytics that helps marketers identify patterns in the data and predict future user behaviours. It uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions about future. Econsultancy’s Ben Davis has shared four crucial points that marketers should consider while using predictive analytics strategies. On identifying appropriate sources of data, Davis says, “One of the most fundamental points to consider is whether data is indeed capable of providing an answer to every question... [...]

According to Ben Davis , “Last month, Econsultancy published the Predictive Analytics Report, in association with RedEye. We’ve rounded up some of the findings of the survey report in an old-school infographic. N.B. Subscribers can download the full Predictive Analytics Report for further background and analysis. And for more from the report and on predictive analytics in general, see the following resources: – What is predictive analytics and how could you use it? – Four key trends in the use of predictive analytics – Expanding your marketing playbook with predictive... [...]