The latest article on ‘Business 2 Community’ is titled “Great Ways to Get Feedback From Your Customers”. Juan Pablo Castro says, “One of the main themes on this blog is that people respond to marketing messages that focus on them, not on the product being marketed to them. If you want to be successful in marketing, if you want to cut through the advertising clutter, you need to give your readers what they want. But how do you find out what they want? How do you determine what’s important to them? How do you uncover what they don’t care about? It’s simple. You... [...]

The latest post on ‘Mashable’ is titled “Eric Schmidt: The Future of Magazines Is on Tablets”. Lauren Indvik says, “Eric Schmidt has seen the future of magazines, and it’s on the tablet.At a Magazine Publishers Association conference on Wednesday, the Google chairman took the stage with Wired editor-in-chief Scott Dadich to talk about the future — it’s mobile — and how magazines fit into it. The latter isn’t a subject he’s devoted much thought to, Schmidt admitted, but he is confident that magazines’ future is not in print, but on tablets. “Tablets... [...]

The latest ‘Econsultancy’ blog post is titled “A critical look at some of today’s most relevant email marketing questions”. Lucy Wilsdon says, “Like most people in the UK I loved the Olympics and the Paralympics; however I particularly enjoyed the Paralympics.   One of the programmes that I enjoyed the most was The Last Leg, so I was particularly pleased when Channel 4 brought this back. If you have not already seen it, it really is a must watch! One of the features on the last leg is called #isitOK. Here the audience are asked to tweet questions that they... [...]

The latest article on  ‘Marketing Land’ is titled “Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising”. Matthew Robles says, “Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes. Mobile advertising is a huge nuisance to everyone: It’s incorrectly valued, and the user experience sucks. The problem isn’t that ads don’t work on mobile; it’s that the desktop model of “click or hover-to-engage” doesn’t translate to mobile. A mobile tap is... [...]

The latest article on HubSpot blog is titled “The Future of SEO and What it Means for Inbound Marketing”. Meghan Keaney Anderson says, “A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Guarantees – How to Use Them for Higher Sales Conversions and Lower Refund Requests″. Kathleen Gage says, “It’s a well known fact thatcreating information productsis a great way to generate revenue and create multiple streams of income. Yet, it’s not enough to simply create your product. You also have tomarket and sellyour offerings. It would be great if the process ended there. But it doesn’t. There is always the issue of refunds. Yup! Refunds are a fact of life in the world of selling eBased products“. Guarantees... [...]

Shawn Collins’ latest blog post is titled “Derek Flanzraich to Keynote Affiliate Summit West 2014”. Collins Says, “Derek Flanzraich will be a keynote speaker at Affiliate Summit West 2014 on Tuesday, January 14, 2014 at Paris Las Vegas. Derek Flanzraich is an entrepreneur on a mission to make everyone a “greatist,” someone who simply makes better choices for their fitness, health, and happiness. He is the founder & ceo of Greatist, a health & fitness media startup working to make healthy living cool. Greatist is currently the fastest-growing site in the space, with over... [...]

The latest article on  ‘Marketing Land’ is titled “The New Imperative — Audience-Centric Content”. Jum Yu says, “Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best content programs produce high-quality content that meet those desires. But in the hurry to create blog posts, articles, reports, e-books, videos,... [...]

The latest article on ‘MarketingProfs’ is titled “Do Tweets With Hashtags, Quotes, and Images Get More Retweets?”. Ayaz Nanji says, “Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot. Zarella examined a dataset of more than 1.2 million random tweets to find correlations between the use of non-alphanumerical characters and the number of retweets. His analysis found two characters with particularly strong correlations: hashtags and quotation marks”. Do Tweets With Hashtags,... [...]

The latest article on ‘Business 2 Community’ is titled “Using Webinar Content to Qualify Leads”. Shelby Britton says, “Webinar content is as important as demographics when qualifying leads. As discussed in my previous blog, webinars are a tactic – it’s the content that determines where the webinar falls in the B2B marketing lead gen funnel. The webinar content will therefore tell you what stage the buyer is in and what they are interest in.  It will dictate which webinar registrants are simply contact acquisitions and which ones are truly sales ready.  Knowing the... [...]