The latest MOZ blog post is titled “A Field Guide to Moz Analytics”. Matthew Brown says, “Announcing Moz Analytics, the platform that enables marketers to track all their marketing data in one place”. A Field Guide to Moz Analytics MOZ Blog  [...]

MarketingSherpa has released a case study titled “Email Marketing: Business voice system provider increases lead response rate by 100%”. Courtney Eckerle says, “Many email marketers feel plagued by the feeling that they’re leaving business on the table, but struggle with how exactly to reach those customers. So when business voice system ShoreTel switched email service providers, it decided it was the perfect opportunity to insert humor into its email series. See how ShoreTel inserted tongue firmly in cheek with its third and final email by using alligators in its email... [...]

The latest article on ‘The Forrester Blog’ is titled “Seven Steps To A Needs-Based Marketing Strategy”. Anthony Mullen says, “Brands deals with human needs and wants. Leo Burnett, the advertising executive, said: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and hopes.” Smart brands know not to initially focus on what they have to sell but rather on how it meets consumers’ needs. If you can address a strong consumer need, you will get those consumers to act. If you can get them to act, then you... [...]

The latest post on ‘Mashable’ is titled “4 Best Practices for Social Advertising”. Todd Wasserman says, “If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud.A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind. That doesn’t have to be the case. There are people who do nothing but study the performance of social advertising all day“. 4 Best Practices for Social... [...]

The latest ‘Econsultancy’ blog post is titled “Three reasons to bet on commenting for marketing ROI”. Ryan Sommer says, ““Don’t you think dreams and the internet are similar? They are both areas where the repressed conscious mind vents.”Paprika — 2006 I recently watched a 2006 Japanese anime called Paprika where the quote above comes from. After it was recommended to me, I learned that Christopher Nolan has cited Paprika as an influence on his 2010 feature film, Inception…so to say it was a bit ahead of its time is probably an understatement. When... [...]

The latest article on  ‘Marketing Land’ is titled “Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines””. Matt McGee says, “Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.” She shared two separate charts, one for global traffic to Yahoo properties (first... [...]

The latest article on Business Insider is titled “Yahoo Still Doesn’t Have Any Revenue Growth”. Jay Yarow says, “Yahoo’s earnings are once again lacking any revenue growth. As you can see in this chart, revenue was down 1% on a year-over-year basis this quarter. On the company’s earnings call, CEO Marissa Mayer said the company has a plan to fix this problem. Yahoo is trying to improve its products, which will bring traffic, which will bring advertisers, which will bring revenue, says Mayer”. Mayer: Yahoo Passes 800M Users & Has “Yahoo Still... [...]

The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”. Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much. But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question. The following infographic, based largely on results from the Demand... [...]

The latest post on ‘Mashable’ is titled “Get Ready for More ‘Interest-Based’ Facebook Ads in Your News Feed”. Todd Wasserman says, “Facebook tweaked its Custom Audiences feature on Tuesday to let businesses target consumers who have visited their websites or downloaded their mobile apps.For instance, the feature, which will roll out in the coming months, will let a bike shop target a News Feed ad of someone who has gone on the company’s website and started to assemble a bike. The ad can encourage the consumer to continue. In another example, the maker of a mobile... [...]

The latest ‘Econsultancy’ blog post is titled “Optimising search user journey to conversion for multinational SEO”. Chris Liversidge says, “Modern SEO embraces the user journey more than ever before, but it is when we look at multinational businesses that we see the greatest SEO opportunity for performance around today“. Optimising search user journey to conversion for multinational SEO ‘Econsultancy’ Blog  [...]