The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: performance based”. Ben Potter says, “Following on from my last article exploring ‘percentage of spend’, I now turn my attention to ‘performance based’ agency models. In essence, any paid search program should be performance based i.e. the agency and client should agree the strategy, objectives and KPIs, of which the agency will then be measured against. The distinction in this instance is when the remuneration of the agency is directly linked to the financial performance of the... [...]
Archive for the 'Internet Marketing Blogs' Category
MarketingSherpa has published an article titled “What metrics should you track?”. Daniel Burstein says, “What gets measured gets done. But these days, you can only measure so much … so what should you measure? If you are engaged in landing page optimization, the metric you are optimizing heavily influences the success of your optimization efforts. In this week’s chart, we’ll take a look at what metrics marketers are using to measure the effectiveness of their websites”. What metrics should you track? MarketingSherpa [...]
The latest article on ‘Business 2 Community’ is titled “The Top Five Social Media Marketing Mistakes and How to Fix Them”. Bill Nixon says, “Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that they don’t understand, they often try to gain some sense of control by applying the same rules to it that... [...]
The latest article on HubSpot blog is titled “How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content”. Andrew Dymski says, “Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat. It can be pretty daunting to sit back and think about creating 12-months of content. Sometimes you face creative overload whentopics won’t stop rolling around in your head. Other times it is like trying to draw water from a long abandoned well”. How... [...]
John Chow’s latest blog post is titled “How to Automate Your Facebook Page Posts”. Chow says, “All of us would likely agree that having a strong social media presence in the best interest of building, maintaining and growing a successful online or offline business. I think all of us would also agree that social networking is anything but passive. You need to invest the time and energy to update your pages and profiles on a regular basis. You need to continue providing value to your fans and followers”. How to Automate Your Facebook Page Posts John Chow’s Blog [...]
The latest ‘Econsultancy’ blog post is titled “Five top tips for capturing the Boxing Day opportunity”. Ian McCaig says, “During the festive period Boxing Day becomes the second hive of frenzied shopping activity as people look to grab as many bargains as they can in the post-Christmas sales. Last year IBM reported that Boxing Day sales returned to their pre-Christmas peak. Here’s my five top tips for how you can get your ecommerce site ready for this next busy shopping period”. Five top tips for capturing the Boxing Day opportunity ‘Econsultancy’... [...]
The latest post on ‘Mashable’ is titled “6 Tips for Entrepreneurs During the Holidays”. Nellie Akalp says, “If you’re an entrepreneur or self-employed, chances are you struggle with taking any real time off. Sure, your lifestyle may allow you to “work from anywhere,” but you’re not recharging the batteries when you’re chained to your smartphone or iPad, even while sitting at the beach. It’s never easy for a business owner to take time off. For starters, taking a week off usually means no paycheck for that time. And more importantly, when you’re a solo entrepreneur... [...]
The latest article on ‘Marketing Land’ is titled “How To Generate B2B Leads With Content Marketing”. Arnie Kuenn says, “In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision. As a result, generating quality leads is a key function of B2B marketing teams across industries. Though there are a number of strategies businesses can employ to garner leads, 91 percent of B2B marketers are utilizing content marketing, making it among the... [...]
The latest article on ‘Business 2 Community’ is titled “WordPress vs. Blogger: Which Free Blog Tool is Better for Marketers?”. Jamie Cartwright says, “Individuals and businesses alike have turned to blogging as the #1 form of online content marketing. Whether you’re a non-profit leader looking to build a social movement, or a small business trying to grow a customer base in a tough market, blogging is a key tool that nobody should ignore. But what if you’re just starting to get your online presence up and running and you don’t have the resources to buy robust content marketing... [...]
The latest article on HubSpot blog is titled “Peak Content: When Does Content Marketing Hit Its Breaking Point?”. Drew Williams says, “So here’s a story. My wife runs a design company. She has a fax (still). Years ago, she would walk into the office every morning and there would be a pile of junk faxes waiting for her. One morning she grabbed the pile of faxes off the machine and started running around the office, screaming about the morons who have nothing better to do than to send all this useless material to people like her who don’t want it. Then she stopped dead in her... [...]