Sergey Stefoglo says, “WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move. When I started out in SEO, I worked with local businesses that hired smaller firms to design or develop their sites. Naturally, most people gravitated towards WordPress as their CMS of choice: it was easy to customize, even... [...]

If you are a consultant who sells websites to your clients, WordPress is both a blessing and a curse. If makes it easy for you to build sites, but it also makes it easy for your clients to take their upgrade and maintenance work to someone else. Neil Napier‘s new Press Label software let’s you build sites even easier, while customizing the so they don’t have a “cookie cutter” feel. Using this new software, you can easily: • Rebrand WordPress with your own brand • Customize the navigation for the site • Custom-Build login pages for your client sites •... [...]

Matt McGee says, “WordPress version 4.5 is now available, bringing what the developers call a “more streamlined experience,” whether you’re writing a blog post or building/tweaking your site. There’s nothing that you’d call a significant change or upgrade, but 4.5 does add convenient responsive design preview toggles so users can preview how their site will look on different devices. There are also new formatting shortcuts that make it easier to add horizontal lines and/or format text as code, as well as the ability to add links inline while you write. One under-the-hood change... [...]

All online marketers need more traffic to their websites and offers. Whether you promote tee shirts, affiliate offers, Amazon or Ali Baba products or have a local business of your own that needs customers, traffic to your website is the place to start. If you consistently offer good targeted content on your site, giving your visitors what they are interested in, they will keep coming back. You have have a lot of technical information about your products and services that are interesting to people ready to buy, but before you propose a transaction, most people want to get to know you better first. That... [...]

Yes, Alibaba’s AliExpress is bigger than Walmart, bigger than Amazon, bigger than Shopify and bigger than McDonalds. Last year UPS and FedEx handled 5 billion packages from Alibaba. And it invites affiliates to help it make sales. It costs nothing to become an affiliate and it’s simple to join. Here are some key facts about the Alibaba online empire: • With the right software it’s easy to set up a store in just minutes. • There is less affiliate competition than Amazon and eBay, • The Global Reach of AliExpress lets your one affiliate site handle requests from... [...]

Omar Martin just released Buzzinar, a new (actually, new and improved) viral application that lets small businesses and solo entrepreneurs build big lists. This new software creates viral traffic for all your funnels in both WordPress and HTML. Along with the software, you get complete viral marketing training in 3 formats: • Printable e-book • Audio MP3 • Video MP4 The original version of this software was created back in 2012. Since then Martin has been constantly updating it. This new version is easier and more powerful than the previous versions. Plus, now there is an HTML version... [...]

Sarah Gooding says, “This week Mandrill announced that it will be discontinuing its free tier for transactional emails. As of March 16th, new Mandrill users will create their accounts through MailChimp and existing users will be required to merge their accounts with a MailChimp account where they will be charged $20+/mo for transactional emails. The deadline for merging accounts is April 27th. MailChimp is choosing to focus on delivering “personalized transactional” emails that require more design. For those who want to continue delivering utility type emails, the company recommends... [...]

Jerod Morris says, “In any description of WordPress features, there’s one word you’re sure to see: Free. This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free. A casual content producer could even sign up at WordPress.com and run their entire website for free, never paying a dime if all they wanted were the most basic features. But you are no casual content producer. You use WordPress like we use WordPress: as a serious business tool to drive serious revenue”. What Is the True Cost of Building and Managing a WordPress Website? ‘Copyblogger’... [...]

A lot of marketers have started using paid traffic instead of SEO. That’s because the usual SEO techniques are no longer paying off for them. But advanced SEO tools, like Schema and Image Exif and others can give SEO the power it used to have. Today, Todd Spears and Herc Magnus are releasing new software, Project Supremacy, that can reinvigorate your SEO and push your site up in the rankings. Project Supremacy uses the most advanced on-page SEO techniques to automatically cause your website to rise in Google’s search results. Without proper on-page optimization, backlinks are of limited... [...]

Bounce rate is one of the key factors in determining your ranking in the search engines. A bounce is when a visitor arrives on a page on your site and leaves without going to another page to explore your site. You want visitors to hang around, explore the information riches you provide, and become a frequent visitor. The first step is to get them to stay a while. That’s the purpose of WP Sticky Posts, a WordPress plugin that takes long posts and divides them into multiple sections that go on separate pages. If your posts, even your best ones, are on a single page, a visitor may stop with... [...]