Rohan Ayyar says, “Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet — and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher. The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. Along with its pervasive reach, email also offers the highest ROI on marketing dollars among all other digital channels,... [...]

Emma Snider says, “If you’re a sales or marketing leader, you’ve probably already wrapped up strategy planning for 2015. (Or you might still be in the thick of it if time hasn’t been on your side. No judgment — I’ve been there.) But a new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions. For instance, if you intend on finding customers through events and purchased lead lists in the new year, you might want to think... [...]

Marc Herschberger says, “Our marketing agency Revenue River’s blog was boring. Scratch that. It was boring and ineffective. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted-... [...]

Ross Crooks says, “No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating — but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of … let’s say “questionable” sources, cobbling together a few statistics that are incomplete — or worse, completely irrelevant. Whether you’re communicating to your boss or your consumer, all data starts with a good data source. In this post, I’ll go over what a good data source looks like. Then, I’ll... [...]

Len Markidan says, “In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy Appreciation Helpfulness Seems pretty easy, right? Just develop these three skills, and you’ll be set. Sure, you can tune these by mastering the “thank you,” or by understanding how things like tone and word choicemake a difference in support. But in practice, delighting customers isn’t so straightforward — what actually works doesn’t always reflect what most of us would assume. There are quite a few counterintuitive truths that can make... [...]

Rachel Sprung says, “You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because, unless you’re one of the few people who actually like writing, business... [...]

Emma Snider says, “The Twittersphere is abuzz with valuable tips and tricks to help you sell more and better. That is, if you know where to look. WittyParrot has compiled a list of the top 100 sales influencers on Twitter for your following convenience. Tune your Twitter account to find the best sales signals among the noise and be treated to a wealth of knowledge. Here’s a sneak peek of what you can expect from a sampling of the influencers on the list”. 100 Leading Sales Influencers to Follow on Twitter HubSpot  [...]

Neil Patel says, “I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I’ll go over what I mean by “simple” in writing, and then give you eight tips on how to simplify your writing. What do I mean by ‘simple’? Simple doesn’t mean dumb. You don’t need to talk to down to your readers. That’s not simple — that’s condescending (and possibly offensive). You... [...]

Will Blunt says, “Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people... [...]

Hannah Fleishman says, “When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s hot in their Facebook feed. People now have control over where, when, and how they consume information.... [...]