The latest article on ‘Business 2 Community’ is titled “15 Rocking Content Marketing Tools with Advice from Experts”. Helen Nesterenko says, “With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? Here are some options that could be a great test drive for you”. 15 Rocking Content Marketing Tools with Advice from Experts Business2Community.com  [...]

The latest MOZ blog post is titled “Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google”. Steve Morgan says, “A client’s homepage had mysteriously vanished from Google’s index overnight, taking with it a lot of page one rankings. This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google’s index (along with its former rankings) in less than 12 hours”. Panic Stations! A Case Study on How to Handle an Important Page Disappearing from... [...]

The latest post on ‘Mashable’ is titled “Google+ and Mashable to Host First Hangout-a-thon for Charity”. The Mashable team says, “Sometimes we forget that the holiday season is about giving more than gifts to our friends and family.Mashable is thrilled to team up with Google+ for the first-ever donatable Hangout-a-thon on Dec. 3 for Giving Tuesday, which has grown into a global movement in its second year. Last year, Mashable was proud to join our partners at the 92nd Street Y and the U.N. Foundation to launch Giving Tuesday, an annual day dedicated to giving back, which... [...]

The latest article on ‘MarketingProfs’ is titled “Seven Myths of Email Marketing”. Dela Quist says, “Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions. Here are seven such email myths, which are also presented in an infographic at the end of this article. Myth 1. Consumers are drowning in emails from trusted brands Figures from Alchemy Worx and the Direct Marketing Association’s Email... [...]

The latest article on  ‘Marketing Land’ is titled “Identifying Customer Lifetime Value Trends In AdWords”. Benjamin Vigneron says, “While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer. In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring: number... [...]

The latest article on the ‘The Future of Ink’ blog is titled “How to Design Infographics ″. Denise Wakeman says, “In a previous post, I shared an infographic about whyyour brain craves infographics. They remain a popular tool for telling a story and getting your message across in a way that’s easy for your audience to understand. But how do you design infographics?  While there’s more to it than meets the eye, it doesn’t have to be complicated and there are a lot of tools now to help you create this type ofmicrocontentfor your products, books and services, even if you’re not... [...]

Vick Strizheus is a marketer who trains other marketers in how to start a productive business online. Starting from scratch is not a simple task. There’s a lot of information, and a lot of options to investigate. Strizheus is the founder of successful training programs such as High Traffic Academy. Now, he has developed a training/mentoring/support program he calls Big Idea Mastermind. In it, he shows you how to use a Viral Blogging System This is a robust program for beginning marketers. In it, you will discover and use tools and techniques such as: • Domain Mapping • Instant Media Integration •... [...]

The latest post on ‘Mashable’ is titled “Why People Unsubscribe From Your Email List”. Lauren Drell says, “Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. Ouch.“Marketers cannot afford to ignore unsubscribe rate,” says Susan McPherson, SVP of CSR atFenton. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing,... [...]

The latest post on ‘Mashable’ is titled “Black Friday Online Spending Hit Record $1.2 Billion”. Denielle Kucera says, “Online spending on Black Friday increased 15% to a record $1.20 billion as more consumers opted to shop from their couches rather than battling long lines at stores.Total ecommerce sales reached $20.6 billion in the first 29 days of this holiday season, according to ComScore Inc. That’s about a 3.1% increase from Nov. 1 to Black Friday last year, the research firm’s data showed, noting that 2013 numbers include a few more shopping days because Thanksgiving... [...]

The latest ‘Econsultancy’ blog post is titled “The top 16 social media fails of 2013”. David Moth says, “One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world. But every so often it’s also useful to shine a light on the mistakes that people make, particularly when it comes to social media. I could try to lie and say that I’m doing this so we can all learn valuable lessons from the unfortunate errors of others, but truthfully I just find it quite amusing”. The top 16 social... [...]