David Vendenburg helps marketers to become plugin developers. Not plugin programmers, but the designer (and ultimately the publisher/seller) of plugins; you hire a programmer to write the code. The hard part of a software business isn’t writing the code. There are hundreds of freelance programmers who can do that for you. The hard part is the business process surrounding the actual code creation: • Getting the idea for a plugin • Defining what you want the plugin to do and defining it in a way that a programmer can understand and implement • Finding a good programmer, communicating... [...]

Have your backlinks lost some of their “link juice”? Most people have found that all the links they worked so hard to build no longer impress Google, Yahoo and Bing as they once did. On-site SEO can improve your search engine ranking after Panda and Penguin. Having a coherent site is now critical, a site that: • Is optimized to tell the search engines what keywords you site relates to • Cloaks any affiliate URLs you use so they point to your own site • Has an XML site map, a video site map and an HTML site map, so the search engins can easily find their way around ... [...]

No more boring fonts with G-font Plugin. Face it: the default WordPress font is dull (adj.: boring, bland, blah, vanilla, same ol’- same ol’). It does nothing to enhance the excitement of your message. But Google has free fonts that can dazzle your visitors. Google fonts can be three-dimensional, or have a drop-shadow, or have outline only, and be in many colors, plus many other effects. That’s in addition to the basic variations of serif and sans-serif fonts of many styles. With the rich variety of fonts Google offers free, you may never have to buy a font. And one more thing:... [...]

When someone comes to your Amazon affiliate site seeking a particular solution, sometimes they don’t find what they are looking for. Then they tend to click away without buying anything. That’s unfortunate. But suppose that before they do, you offer to help they find a better match for their needs? Wouldn’t you get more sales if you could rescue these disappointed visitors? Igor Burban releases Re-EngageZon this morning at 11 AM EDT. This WordPress plugin can get your visitors to look deeper to find what they are looking for. In fact, it both helps you make more Amazon sales... [...]

Keeping the visitor engaged with your site is often quite a challenge. There are so many distractions. Anwesh Rath has found that the “cliff hanger” technique, often used in serialized movies or radio/TV programs, can do a lot for keeping site visitors interested. Rath has created WP Cliff Hanger to make it easy to create “hooks” to build curiosity for your offers. For example, you can ask questions to your visitors, and change what they see based on their answer. Your sales copy also can have a provocative statement followed by something like “Click here to find out... [...]

Grabbing and keeping the attention of your visitors isn’t easy. You have just a few seconds (not minutes; seconds) to make a favorable impress so the visitor will decide to stay a while. Adam Jackson known as “ajacko”, has just released a new WordPress plugin to create pop-ups with a difference: • They are unblockable by pop-up blockers and • They come with sound; it could be music, a recording of your message, any other sound you want. WP Sonic Impact gets people’s attention and holds it because it’s unlike what they normally see; it’s a “pattern... [...]

“Banner blindness” is something that must be confronted by every marketer. People can ignore banners and not even notice they are doing it. Now, Craig Sowerby has released EWS Top bar, a WordPress plugin to place a “ribbon” or “bar” across the top of your WordPress pages so capture the attention of your visitors so they will see your opt-in or other message. With the ribbon, you can create a message as subtle or as glaring as you choose. With this plugin, you can: ■ Add links to any content you want your readers to see ■ Choose the color and the text style... [...]

Some people have been panicking over losing the Google Keyword Tool, and it could indeed be a problem if there were no replacement. But visionary marketers and their programmers have developed new solutions to fill the void without skipping a beat. One of these new SEO research tools is Apex SEO, created by Dylan Kingsbury and Aaron Sammon, gives you the keyword information you need to choose keywords that you can optimize for. For example, this tool is ideal for local keywords that offline merchants need., so if you are a consultant, this tool will be your solution for your clients’ marketing... [...]

Walt Bayliss created a WordPress plugin a year or so ago that improved the SEO performance of sites that took advantage of its rich SEO features. Now he has just released version 2 of his tool, Keyword Cashlinks Plugin. This plugin adds cross-linking from one of your pages to another. When done right, these links create a subgroup within your content (also known as a channel or a silo) that lets a visitor interested in a particular topic see many posts on that topic. They also let Google better understand and categorize you site, so your SEO improves. Keyword Cashlinks Plugin is a set it and... [...]

Peter Garety made a big impression 0n the IM market when he announced his WordPress SEO plugin, P1 Content magnet. Garety announced P1 Content magnet two weeks ago. He has decided that it’s time to close it down at midnight. P1 stands for “Google’s Page 1” and this new plugin will emulate the Googlebot and will uncover the most important aspects of your page. Then, it will go even further. It will provide exact suggestions for what must be done on your page to get it to Page 1 and make it stick there. If you haven’t already checked on it, you can do so now before... [...]